The course will focus on the design of Web survey instruments and procedures, based on theories of human-computer interaction, interface design, and empirical research on Web survey design and implementation.  The course will begin with a review of Web or Internet surveys in the general context of sources of survey error (sampling, coverage, nonresponse, measurement error, and costs).  The course will then discuss different approaches to Web survey design (e.g., scrolling versus paging) and discuss various design approaches for developing effective Web surveys.  The course will draw on empirical results from experiments on alternative design approaches as well as practical experience in the design and implementation of Web surveys.  The course will not focus on the technical aspects of Web survey implementation, such as hardware, software or programming. 

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