Events

Name Mobile Research Conference 2010 (MRC 2010)
Organized by Globalpark AG
Where

London (UK)

From 08.03.2010
To 09.03.2010
Description

The Mobile Research Conference 2010 (MRC 2010) is explicitly designed to serve as a forum for exchange between both commercial as well as academic presenters and participants. Accordingly, academic researchers, market research companies, and market research managers are invited to submit abstracts for paper presentations, poster presentations, or case studies related to at least one of the following areas:

  • Issues in mobile survey research with a strong emphasis on estimating and/or reducing survey errors (i.e. coverage, sampling, measurement, and non-response errors);
  • Case studies/best practice examples of where the mobile research methodology has been used (to show elements such as targeting a specific demographic, location-specific research, time sensitive research, cost-efficiency compared to other approaches)
  • Integrating mobile research into multi-mode contexts, such as web surveys, CATI, face-to-face, and others;
  • Mobile research as a means to engage participants;
  • Cost efficiency of using mobile technology in survey research (i.e. cost-error balance of mobile survey research);
  • Contributions aimed at predicting and explaining mobile survey acceptance and participation;
  • Comparative studies using mobile technology, e.g. within multi-mode data collection frameworks, emerging markets, different target groups, or cross-cultural contexts;
  • Technological advances in using mobile devices, applications, and procedures for primary data collection.

Conference Homepage

Call for papers


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