Web Survey Bibliography

Title Use of Pre-incentives in an Internet Survey
Year 2002
Access date 11.05.2004
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Abstract Following the norm for commercial mail and phone surveys, most commercial Internet surveys provide some kind of incentive to respondents, usually on completion of the questionnaire. Unfortunately for practitioners, little empirical research on the effectiveness of different incentive aproaches in Internet surveys exists. Our paper reviews results of an experiment in which we varied incentive amounts and timing to assess impact response rates and cost efficiency. Consistent with previous literature from the mail and phone modes, the results suggest that prepayment of incentives (which is viable primarily in phone-recruit-to-web surveys) yields a modest gain in response rates and in cost efficiency for Internet surveys, while response rates are not sensitive to modest increases in the incentive amount.
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Year of publication2002
Bibliographic typeJournal article
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Web Survey Bibliography - 2002 (418)

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