Web Survey Bibliography

Title Examining Web vs. Paper Mode Effects In a Federal Government Customer Satisfaction Study
Author Burr, M. A., Levin, K., Becher, A.
Year 2001
Access date 15.05.2004
Abstract Due to the Government Performance and Results Act (GPRA), a growing number of customer satisfaction studies have in-cluded customers of the Federal Government. While some customer satisfaction studies have examined the effects of paper vs. web-based surveys, few have used a sample consisting of Federal Government customers. The purpose of this paper is to report on differences between paper and web respondents involved in a study examining customer satisfaction with products and ser-vices provided by a Federal Government agency. In the spring of 2000, customers were mailed a paper survey but also given a web site address and instructions for completing the survey over the Internet. Of the 2,344 respondents, approximately 20% chose to use the Internet to respond. Using variables such as demographic information; job and workplace characteristics; and attitudes about customer service, timeliness, accuracy and consistency of information and procedures, problems experienced, and problem resolution, this paper answers the following three research questions: 1) Which variables best predict who used the web to respond? 2) What differences exist between web and paper respondents? 3) Using control variables, does mode of re-sponse remain important when predicting overall satisfaction?
Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
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