Web Survey Bibliography
Title The Revolution Masterclass on Online research
Author Smith, P.
Source Revolution, pp. 66
Access date 17.05.2004
Abstract Research is a key weapon in the marketer’s armory, but interactive and digital media offer so many more opportunities to collect data and information. Accountability has always been held up as a key virtue of the Internet and, certainly, online marketers have often suffered from being bombarded with too much information, rather than too little. At the most basic level, the Internet appears to be growing up as a research medium. One big change in the last few years is that the number of users in major markets who are using the Internet has increased, making the online population more representative of the population as a whole. Suggestions for conducting online research are presented, including: 1. Make the invitation to take part in the survey prominent (for example, use pop-up windows and e-mail invitations) to get a higher response. 2. A pop-up survey should take no longer than 10 minutes to complete. 3. Brand the survey clearly with the host site’s logo, look and feel.
Access/Direct link ProQuest (full text)
Year of publication2003
Bibliographic typeJournal article
Web Survey Bibliography - 2003 (393)
- Measuring Visual Political Knowledge in Web-Based Surveys; 2003; Prior, M.
- The Effects of Visual Construction Variations on Answers to Internet Surveys; 2003; Dillman, D. A.
- Correcting for Sample Selection Bias in Internet Panel Surveys Based on Random Digit Dialing Sampling...; 2003; Dennis, J. M., Li, R. J., de Shazo, J. R., Cameron, T. A.
- Web Surveys: A meta-analysis; 2003; Vehovar, V.
- Methodological Problems with Measuring Social Networks on the Web; 2003; Vehovar, V.
- Internet Recruiting: The Effects of Web Page Design Features; 2003; Braddy, P. W., Foster Thompson, L., Wuensch, K. L., Grossnickle, W. F.
- An Experimental Comparison of Computer-Mediated and Face-to-Face Focus Groups; 2003; Underhill, C., Olmsted, M. G.
- Exploiting Hyperlinks to Study Academic Web Use; 2003; Wilkinson, D., Thelwall, M., Li, X.
- Who Participates and Why?; 2003; Weber, L. M., Loumakis, A., Bergman, J.
- Collecting Data on Ego-Centered Social Networks on the Web; 2003; Koren, G., Lozar Manfreda, K., Vehovar, V., Hlebec, V.
- Latent Class Models for Studying Measurement-Related Mode Effects in Mixed-Mode Surveys; 2003; McCutcheon, A. L.
- Item Non-Response Reminder in a Web Survey; 2003; Fuchs, M.
- Methodological Issues in Mobile Phone Surveys; 2003; Vehovar, V., Batagelj, Z., Callegaro, M., Fuchs, M., Kuusela, V.
- How Visual Design Influences Responses to Internet and Other Self -Administered Questionnaires; 2003; Dillman, D. A.
- Design and Measurement Issues in Web Surveys; 2003; Couper, M. P.
- Web-Based Data Collection in Establishment Survey; 2003; Jeon, J.
- The Importance of Timeframe and Advertisement in Internet Surveys: An Exploratory Analysis; 2003; Casanovas, J., Esteves, J., Pastor, J.
- Potentiality of propensity scores methods in weighting for Web surveys: a simulation study based on...; 2003; Biffignandi, S., Toninelli, D., Pratesi, M.
- Statistik-Online- A New Approach to Collect Statistical Data by Internet; 2003; Pricking, T.
- Online Social Research: Methods, Issues, And Ethics:Issues Of Attribution And Identification In Online...; 2003; Barnes, S.
- Submit, Resist, or Subvert?: Organization Members’ Responses to Electronic Surveillance; 2003; Coopman, S., Watkins Allen, M., Hart, J.
- Applying The Tailored Design To Internet Surveys With College Students; 2003; Cotten, S. R.
- New Approaches Towards Collecting Data On Ego-Centered Social Networks - Interactive Web Questionnaires...; 2003; Koren, G., Hlebec, V., Lozar Manfreda, K., Vehovar, V.
- The Revolution Masterclass on Online research; 2003; Smith, P.
- Online relevance for competitive intelligence; 2003; Ojala, M.
- The Internet and financial planning practices; 2003; Yunich, R. H.
- Virtual Religion: A Study Of Spiritual Webmasters; 2003; McDaniel, T.
- Net research is not quite global; 2003; Parmar, A.
- Material Incentives in Web Surveys - A Meta-Analysis; 2003; Goeritz, A.
- Survey metrics ward off problems; 2003; Brown, J.
- We've got your numbers; 2003; Goddard, C.
- Web efforts energize customer research; 2003; Hogg, A.
- An Alternative Method for Poll Survey: Possibility of Using Mobile Phone Survey; 2003; Kang, M., Cho, S.
- The Clash of Traditional and New Media in the 2002 Korean Presidential Election; 2003; Loh, T.
- Utility of Web-based assessment of patient satisfaction with endoscopy; 2003; Harewood, G. C., Wiersema, M. J., de Groen, P. C.
- Innovative Web use to learn about consumer behavior and online privacy; 2003; Earp, J. B., Baumer, D.
- Cybersurveys come of age; 2003; Ray, N. M., Tabor, S. W.
- From paper to pixels: Moving personnel surveys to the Web; 2003; Thompson, L. F., Surface, E. A., Martin, D. L., Sanders, M. G.
- An empirical study on the adoption of information appliances with a focus on interactive TV; 2003; Choi, H., Choi, M., Kim, J., Yu, H.
- How much can technology help research?; 2003; Glass, N.
- Visiting rural "virtual villages" through online surveys and online ethnography; 2003; Skerratt, S., Warren, M.
- We seek them here, we seek them there. How technical innovation in mixed mode survey software is responding...; 2003; Macer, T.
- Internet-based Stated Preference Surveys: studies in public transport and traffic information; 2003; Killi, M., Nossum A.
- The Use of SMS as a Research Tool; 2003; Cooke, M., Strong, C., Nielsen, A.
- The Gold Standard Tarnishes: Is Online Research the Solution?; 2003; Coates, D.
- Mobile Phones and Telephone Survey Methods; 2003; Kuusela, V.
- SMS Polling: A Methodological Review; 2003; Duke, S.
- SuperCollect: A data capture system using an electronic network; 2003; Stol, H. R.
- Successfully Delivering Technology for Online Research; 2003; Bayer, L. R., Milla, P.
- The Effect of Images on Web Survey Responses; 2003; Couper, M. P., Conrad, F. G., Tourangeau, R.