Web Survey Bibliography

Title Material Incentives in Web Surveys - A Meta-Analysis
Year 2003
Access date 17.05.2004
Abstract The hitherto empirical findings on the impact of material incentives on response and retainment in web surveys were meta-analyzed…material incentives both motivate people to start a web survey and once people have loaded a survey for whatever reasons incentives motivate them to stay until the end. The meta-analysis also yielded first indications under which circumstances incentives are especially useful. Because of the overall small impact of incentives on survey participation, however, it is concluded that intrinsic motivation seems to be the primary reason for taking part in web surveys. As a preliminary recommendation, practitioners should shift focus from material to immaterial incentives and take care that incentivedriven retainment is not at the expense of data quality.
Access/Direct link Homepage - conference (abstract)
Year of publication2003
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography - 2003 (396)

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