Web Survey Bibliography
Title Electronic commerce adoption: an empirical study of small and medium US businesses
Author Grandon, E. E., Pearson, J.
Source Information & Management, 42, 1, pp. 197-216
Year 2004
Database ScienceDirect; ISI Web of Knowledge
Access date 17.05.2004
Abstract By combining two independent research streams, we examined the determinant factors of strategic value and adoption of electronic commerce as perceived by top managers in small and medium sized enterprises (SME) in the midwest region of the US. We proposed a research model that suggested three factors that have been found to be influential in previous research in the perception of strategic value of other information technologies: operational support, managerial productivity, and strategic decision aids. Inspired by the technology acceptance model and other relevant research in the area, we also identified four factors that influence electronic commerce adoption: organizational readiness, external pressure, perceived ease of use, and perceived usefulness. We hypothesized a causal link between the perceived strategic value of electronic commerce and electronic commerce adoption. To validate the research model, we collected data from top managers/owners of SME by using an Internet survey.
Year of publication2004
Bibliographic typeJournal article
Web Survey Bibliography - Information & Management (4)
- Reading in Virutal Research Ethics; 2004; Anonymous
- The antecedents of consumers' loyalty toward Internet Service Providers; 2004; Chiou, J. -S.
- Electronic commerce adoption: an empirical study of small and medium US businesses; 2004; Grandon, E. E., Pearson, J.
- Developing and validating an instrument for measuring user-perceived web quality; 2002; Aladwani, A. M., Palvia, P. C.