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Web Survey Bibliography

Title Cybersurveys come of age
Source Marketing Research, 15, 1, pp. 32
Year 2003
Database ProQuest
Access date 17.05.2004
Abstract Until recently, online surveys represented only 5% to 10% of all market research conducted in the US. Academics and practitioners alike, however, are recognizing the potential for using the Web as a communication medium to conduct survey research, partially because of the sheer number of potential respondents now online. While survey methodology itself remains constant, technology now gives improved access to target populations, design flexibility, and data-handling capabilities as never before. Technology has been used increasingly in survey research over the past decade in the form of computer-administrated surveys such as CATI (computer-assisted telephone interviews), CATS (completely automated telephone surveys), disks-by-mail, e-mail surveys, and computer-based fax. The next natural transition was to the real-time medium of the Web and the lure of more accurate data, fast data collection, and reduced costs.
Access/Direct link ProQuest (full text)
Year of publication2003
Bibliographic typeJournal article

Web survey bibliography (4086)