Web Survey Bibliography
A common practice in banner ad design is to include an incentive for click-through. A study which compared an intrinsic-appeal with an extrinsic-appeal banner ad in generating click-throughs to a Web-based survey is discussed. Among the notable findings were that banners ads with intrinsic appeal - those with cues through message content - generated significantly more click-throughs than banners ads with extrinsic appeal - those with such cues as prizes, color and sound. But click-through rates overall remained low. In fact, market researchers should use caution when investing in banner ads because of the findings indicating banners ads’ overall ineffectiveness in attracting respondents.
ProQuest (full text)
Web Survey Bibliography - Marketing Research (34)
- Firefly Online Surveys: A fully featured tool for Web surveys and forums; 2012; Deal, K.
- Apples and oranges: does a web survey produce similar results to social media tracking?; 2011; Bourque, C., Hobbs, R., Hilaire, D. S.
- The Perils of Online Surveys; 2011; McCullough, P. R.
- Bring Your Survey Design Out of the Dark Ages; 2010; McCullough, P. R.
- Growing Pains; 2010; Trimarchi, E., Gittelmam, S. H.
- Be mindful of cellphone interviews; 2009; Anonymous
- What's Really Important?; 2008; Grapentine, T., Teas, K. R.
- Top concerns for our industry; 2008; Grapentine, T.
- The Consumer Panel Reinvented; 2007; Fielding, M.
- Data Preservation; 2007; Wyner, G. A.
- Surveying Landscape; 2005; Deal, K.
- Actions speak louder than surveys; 2004; Grapentine, T.
- Do-It-Yourself Internet Surveys; 2003; Deal, K.
- Cybersurveys come of age; 2003; Ray, N. M., Tabor, S. W.
- Get your conjoint online, in several flavors; 2002; Deal, K.
- Think before you dial; 2002; Gillin, D. L.
- Calling all customers; 2002; Long, J., Whinston, A. B., Tomak, K.
- Can we trust the data of online research?; 2001; Miller, T. W.
- Split-questionnaire designs: A new tool in survey design and panel management; 2001; Vriens, M., Wedel, M., Sandor, Z.
- What's ahead on the Internet; 2001; Grossnickle, C., Raskin, O.
- Are Internet Panels Creating Professional Respondents? A Study of Panel Effects.; 2001; Dennis, J. M.
- Using Internet polling to forecast the 2000 elections; 2001; Terhanian, G., Taylor, H., Bremer, J., Overmeyer, C., Siegel, J.W.
- Life (on the Internet) imitates research; 2000; Wyner, G. A.
- Banner-advertised Web surveys; 2000; Tuten, T. L., Bosnjak, M., Bandilla, W.
- E-mail and snail mail face off in rematch; 2000; Elfrink, J., Vazzana, G., Bachmann, D. P.
- Pro abd Con; 1999; Kulp, D., Hunter, R.
- Pro and con: Internet interviewing; 1999; Anonymous
- Cyber Research: The Impact of the Internet on Data Collection; 1998; Weible, R., Wallace, J.
- FAQs on Online research; 1998; Bowers, D. K.
- The new research tool; 1998; Bowers, D. K.
- Net? Not yet; 1996; Gjestland, L.
- Tracking the Progress of E-mail Versus Snail-Mail; 1996; Bachmann, D. P., Elfrink, J., Vazzana, G.
- E-Mail Surveys: Potentials and Pitfalls; 1995; Oppermann, M.
- Electronic Mail Versus Mail Survey Response Rates; 1994; Schuldt, B. A., Totten, J. W.