Web Survey Bibliography
Title E-mail and snail mail face off in rematch
Source Marketing Research, 11, 4, pp. 10-16
Access date 17.05.2004
Abstract Rapid advances in computer technology and more specifically, with the Internet, have spurred the use of e-mail surveys for data collection. But questions remain as to whether e-mail is a viable means of data collection. The results of a recent study that duplicated an earlier analysis weighing the effectiveness of e-mail surveys against traditional mail surveys are examined, While the more recent study confirmed many of the earlier findings favoring e-mail surveys for data collection, it also produced evidence that weakens support for e-mail surveys, particularly in their response rates.
Access/Direct link ProQuest (full text)
Bibliographic typeJournal article
Year of publication2000
Web Survey Bibliography - Marketing Research (35)
- Website Versus Traditional Survey Comments: Do they tell the same story?; 2012; Brandt, R., House, M.
- Firefly Online Surveys: A fully featured tool for Web surveys and forums; 2012; Deal, K.
- Apples and oranges: does a web survey produce similar results to social media tracking?; 2011; Bourque, C., Hobbs, R., Hilaire, D. S.
- The Perils of Online Surveys; 2011; McCullough, P. R.
- Bring Your Survey Design Out of the Dark Ages; 2010; McCullough, P. R.
- Growing Pains; 2010; Trimarchi, E., Gittelmam, S. H.
- Be mindful of cellphone interviews; 2009; Anonymous
- What's Really Important?; 2008; Grapentine, T., Teas, K. R.
- Top concerns for our industry; 2008; Grapentine, T.
- The Consumer Panel Reinvented; 2007; Fielding, M.
- Data Preservation; 2007; Wyner, G. A.
- Surveying Landscape; 2005; Deal, K.
- Actions speak louder than surveys; 2004; Grapentine, T.
- Do-It-Yourself Internet Surveys; 2003; Deal, K.
- Cybersurveys come of age; 2003; Ray, N. M., Tabor, S. W.
- Get your conjoint online, in several flavors; 2002; Deal, K.
- Think before you dial; 2002; Gillin, D. L.
- Calling all customers; 2002; Long, J., Whinston, A. B., Tomak, K.
- Can we trust the data of online research?; 2001; Miller, T. W.
- Split-questionnaire designs: A new tool in survey design and panel management; 2001; Vriens, M., Wedel, M., Sandor, Z.
- What's ahead on the Internet; 2001; Grossnickle, C., Raskin, O.
- Are Internet Panels Creating Professional Respondents? A Study of Panel Effects.; 2001; Dennis, J. M.
- Using Internet polling to forecast the 2000 elections; 2001; Terhanian, G., Taylor, H., Bremer, J., Overmeyer, C., Siegel, J.W.
- Life (on the Internet) imitates research; 2000; Wyner, G. A.
- Banner-advertised Web surveys; 2000; Tuten, T. L., Bosnjak, M., Bandilla, W.
- E-mail and snail mail face off in rematch; 2000; Elfrink, J., Vazzana, G., Bachmann, D. P.
- Pro abd Con; 1999; Kulp, D., Hunter, R.
- Pro and con: Internet interviewing; 1999; Anonymous
- Cyber Research: The Impact of the Internet on Data Collection; 1998; Weible, R., Wallace, J.
- FAQs on Online research; 1998; Bowers, D. K.
- The new research tool; 1998; Bowers, D. K.
- Net? Not yet; 1996; Gjestland, L.
- Tracking the Progress of E-mail Versus Snail-Mail; 1996; Bachmann, D. P., Elfrink, J., Vazzana, G.
- E-Mail Surveys: Potentials and Pitfalls; 1995; Oppermann, M.
- Electronic Mail Versus Mail Survey Response Rates; 1994; Schuldt, B. A., Totten, J. W.