Web Survey Bibliography
Title E-mail and snail mail face off in rematch
Author Elfrink, J., Vazzana, G., Bachmann, D. P.
Source Marketing Research, 11, 4, pp. 10-16
Year 2000
Database ProQuest
Access date 17.05.2004
Abstract Rapid advances in computer technology and more specifically, with the Internet, have spurred the use of e-mail surveys for data collection. But questions remain as to whether e-mail is a viable means of data collection. The results of a recent study that duplicated an earlier analysis weighing the effectiveness of e-mail surveys against traditional mail surveys are examined, While the more recent study confirmed many of the earlier findings favoring e-mail surveys for data collection, it also produced evidence that weakens support for e-mail surveys, particularly in their response rates.
Access/Direct link ProQuest (full text)
Year of publication2000
Bibliographic typeJournal article
