Web Survey Bibliography
Title Conducting representative online research. A summary of five years of learnings
Author Stenbjerre, M., Laugesen, J. N.
Year 2005
Access date 14.09.2005
Abstract Conducting representative online market research requires three preconditions: high internet penetration among the survey population; a reliable sampling frame (e.g., an access panel); valid sampling (and weighting) procedures. Based on experiences from the five years the online research institute Zapera has been in operation in the Nordic region, this paper discusses and reviews aspects relating to all three preconditions. The paper starts by reviewing the current levels of internet penetration in the Nordic region, then discusses various aspects from recruitment to incentivisation that contribute to the establishment and maintenance of a reliable sampling frame. The latter part of the paper presents data from a recently conducted exit poll in connection with the general election in Denmark to illustrate both the promise and the limitations of online research at the current point in time. The paper ends with a brief discussion of some of the promises and problems in store for the future of online research.
Access/Direct link Conference homepage (abstract)
Year of publication2005
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - Research on Internet (646)
- Why Do I Use the Social Web?” Exploring the Motives of Active and Passive Users via Focus Groups...; 2009; Jers, C., Taddicken, M., Schenk, M.
- International Handbook of Internet Research; 2009; Hunsinger, J., Klastrup, L., Allen, M.
- A usability of a new graphical shopping interface through GlobalPark; 2009; Groenen, P. J. F., Kagie, M.
- Effects of data collection technique on the quality of data: A MTMM study of CATI, CAPI and Online interviews...; 2009; Scherpenzeel, A.
- Effectiveness of incentives in mixed-mode systems: An evaluation of errors & costs; 2009; Vehovar, V.; Lozar Manfreda, K.; Berzelak, N.
- Web-based measurement: Effect of completing single or multiple items per webpage; 2009; Thorndike, F. P., Carlbring, P., Smyth, F. L., Magee, J. C., Gonder-Frederick, L., Ost, L. G., Ritterband...
- Mobile phone surveys in mixed mode environment; 2009; Vehovar, V.
- Usability testing; 2008; Roe, D. J.
- Foundation of quality project overview; 2008
- Whose Space? Differences Among Users and Non-Users of Social Network Sites; 2008; Hargittai, E.
- ‘Looking at’, ‘Looking up’ or ‘Keeping up with’ People? Motives...; 2008; Joinson, A. N.
- Objectivity, Reliability, and Validity of Search Engine Count Estimates ; 2008; Janetzko, D.
- More than the digital divide?: Investigating the differences between Internet and non-Internet users; 2008; Zhang, C., Callegaro, M., Thomas, M.
- Internet dating: a British survey; 2008; Gunter, B.
- Social Web Data as a Source for Social Science Research. The Example of a German Online Dating Website...; 2008; Skopek, J., Schmitz, A.
- Use of the Internet as a data collection tool: a methodological investigation of online synchronous...; 2008; Evans, A. R., Elford, J., Wiggins, D.
- The Role of Cash Incentives in Online Panelist Motivations: Experimental Results on Unit Response and...; 2008; Taylor, E.
- Predictors and Barriers to Collecting Data from Early Childhood Educators Using the Web; 2008; Caspe, M., Sonnenfeld, K., Meagher, C., Sprachman, S., Scaturro, G.
- Internet Surveys: Can Statistical Adjustments Eliminate Coverage Bias?; 2008; Dever, J. A., Rafferty, A., Valliant, R. L.
- Eliciting Subjective Expectations in Internet Surveys ; 2008; Delavande, A., Rohwedder, S.
- Internet Research: Developments, problems, and potential; 2008; Welker, M., Matzat, U.
- Response Non-Differentiation and Response Styles in Web-Based Studies: Causes and Consequences ; 2008; Frisina, L. T., Thomas, R. K.
- Cost efficiency in a mixed-mode survey – The Norwegian Rent Marked Survey; 2008; Lagerstrom, B. O.
- Analyzing Social Networks via the Internet; 2008; Hogan, B.
- The effects of incentives in internet panels: a review; 2008; Goeritz, A.
- Asking the age question in mail and online surveys; 2008; Gendall, P., Healey, B.
- Whither statistical metadata?; 2007; Westlake, A.
- Web survey design; 2007; Ma, Q., McCord, M.
- Utility and happiness; 2007; Kimball, M. S., Willis, R.
- The Internet audience. Constitution & measurement; 2007; Bermejo, F.
- Sampling for web surveys; 2007; Rivers, D.
- Case Study: Evolution of Web Interview Capabilities in a Large Commercial Setting ; 2007; Cohen, A.
- Reconstructing childhood health histories using internet panels; 2007; Smith, J. P.
- Online market research, 5th Edition; 2007; Comley, P.
- IMRO guidelines for best practices in online sample and panel management; 2007
- Developments in electronic survey design for establishment surveys; 2007; O'Neill, G.
- The benefits of Facebook “friends:” Social capital and college students' use of online...; 2007; Ellison, N. B., Steinfield, C., Lampe, C.
- Trust and privacy concern within social networking sites: A comparison of Facebook and MySpace ; 2007; Dwyer, R., Passerini , K., Hiltz, S. R.
- Online research ethics; 2007; Madge, C.
- Crypto law survey; 2007; Koops, B. -J.
- Context effects in Internet Surveys: New issues and evidence; 2007; D. Dillman, D. A., Christian, L. M., Smith, A.Smyth, J. D.
- Technical considerations when implementing online research; 2007; Schmidt, W. C.
- Using online panels in psychological research; 2007; Goeritz, A.
- The Online Measurement of Ego Centered Online Social Networks; 2007; Matzat, U., Snijders, C.
- Using user feedback: Redesigning the "Survey of Industrial production"; 2007; Conrad, A.
- Web Panels: The Future of Survey Research?; 2007; Krotki, K.
- Effects of Answer Space Size on Responses to Open-ended questions in mail surveys; 2007; Israel, G. D.
- "Dirty Politics" Web Experiments on the Effects of Negative Communication Actions ; 2007; Tatzl, G.
- Quality of Online Research: Does it Improve Results? ; 2007; Lindemann, M.
- New Access to Information laws in Germany - a big bang for Computer-Assisted Reporting (CAR)? ; 2007; Redelfs, M.