Web Survey Bibliography
Title Conducting representative online research. A summary of five years of learnings
Author Stenbjerre, M., Laugesen, J. N.
Year 2005
Access date 14.09.2005
Abstract Conducting representative online market research requires three preconditions: high internet penetration among the survey population; a reliable sampling frame (e.g., an access panel); valid sampling (and weighting) procedures. Based on experiences from the five years the online research institute Zapera has been in operation in the Nordic region, this paper discusses and reviews aspects relating to all three preconditions. The paper starts by reviewing the current levels of internet penetration in the Nordic region, then discusses various aspects from recruitment to incentivisation that contribute to the establishment and maintenance of a reliable sampling frame. The latter part of the paper presents data from a recently conducted exit poll in connection with the general election in Denmark to illustrate both the promise and the limitations of online research at the current point in time. The paper ends with a brief discussion of some of the promises and problems in store for the future of online research.
Access/Direct link Conference homepage (abstract)
Year of publication2005
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - Denmark (31)
- Representative web-survey!; 2016; Linde, P.
- Correcting for non-response bias in contingent valuation surveys concerning environmental non-market...; 2015; Bonnichsen, O.; Boye Olsen, S.
- The effect of multiple reminders on response patterns in a Danish health survey; 2015; Christensen, A. I.; Ekholm, O.; Kristensen, P. L.; Larsen, F. B.; Vinding, A. L.; Gluemer, C.; Juel,...
- Disclosure of sensitive behaviors across self-administered survey modes: a meta-analysis; 2014; Gnambs, T., Kaspar, K.
- Self-reported cheating in web surveys on political knowledge; 2014; Jensen, C., Thomsen, J. P. F.
- Improving Survey Response Rates in Online Panels Effects of Low-Cost Incentives and Cost-Free Text Appeal...; 2014; Pedersen, M. J., Nielsen, C. V.
- Online Qualitative Research – Personality Matters ; 2014; Tress, F., Doessel, C.
- Is it what you say, or how you say It? An experimental analysis of the effects of invitation wording...; 2014; Fazekas, Z., Wall, M. T., Krouwel, A.
- Measuring Mobile Phone Use: Self-Report Versus Log Data; 2013; Boase, J., Ling, R.
- Effect of survey mode on response patterns: comparison of face-to-face and self-administered modes in...; 2013; Illemann Christensen, A., Ekholm, O., Gluemer, C., Juel, K.
- ESSnet Data: Collection for Social Surveys using Multiple Modes; 2013; Sattelberger, S., Blanke, K.
- A Framework for the Collection of Universal Client Side Paradata (UCSP); 2012; Kaczmirek, L.
- Does survey experience affect respondents’ reported level of satisfaction?; 2012; Schultz Christensen, A., Ladenburg, J.
- Efficiency of Different Recruitment Strategies for Web Panels; 2012; Hansen, K. M., Pedersen, R. T.
- “Don’t know” the difference - An experimental comparison between Web and CATI; 2011; Schielicke, A.-M., Degen, M.
- On Affordances and Technological Intersubjectivity; 2011; Vatrapu, R.
- Usability and burden measurement in online forms; 2011; Thomsen, P.
- Dynamic Data Editing in online data collection for the Vacant Positions Survey; 2011; Stax, H.-P.
- Utilizing Web Technology in Business Data Collection: Some Norwegian, Dutch and Danish Experiences; 2011; Snijkers, G., Haraldsen, G., Stax, H.-P.
- Does the Inclusion of a Cost Attribute in Forced and Unforced Choices Matter? Results from a Web Survey...; 2011; Pedersen, L. B., Kjaer, T., Kragstrup, J., Gyrd-Hansen, D.
- Utilizing Web Technology in Business Data Collection: Some Norwegian, Dutch and Danish Experiences; 2011; Haraldsen, G., Snijkers, G., Roos, M., Sundvoll, A., Vik, T., Stax, H.-P.
- Examination of a ’Web Mode Effect’. An Experimental Comparison of Web and Paper Based Surveys...; 2011; Shamshiri-Petersen, D., Clement, S. L.
- The impact of incentives and interview methods on response quantity and quality in diary- and booklet...; 2010; Bonke, J., Fallesen, P.
- Measuring Internet And Press Audience In The Media Convergence Era. In Search Of A New Paradigm In Researching...; 2009; Pawlak, J., Póltorak, M.
- Choosing Between Internet and Mail Survey Modes for Choice Experiment Surveys Considering Non-Market...; 2009; Boye Olsen, S.
- Using mobile phones to measure TV-broadcast quality; 2009; Wieland, J. L., Puggaard, B.
- Differential response rates in postal and Web-based surveys in older respondents; 2009; Bech, M., Kristensen, M. B.
- Response rate and completeness of questionnaires: A randomized study of internet versus Paper-and-Pencil...; 2007; Holm- Christensen, K., Hjollund, H. N., Basnov, M., Kongsved, S. M.
- The impact of material incentives on response quantity, response quality, sample composition, survey...; 2004; Goeritz, A.
- Willingness to Pay for Organic Foods: A Comparison between Survey Data and Panel Data from Denmark ; 2002; Millock, K.; Hansen, L.G.; Wier, M.; Andersen, L.M
- Online Research: Methoden, Anwendungen und Ergebnisse ; 1999; Batinic, B., Bandilla, W., Graef, L., Werner, A.