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Web Survey Bibliography

Title Satisfaction Survey by Web or by Paper? A Case Study
Author Laughlin, B.
Source Usability News, 3, 2
Year 2001
Access date 21.09.2005
Full text doc (28k)
Abstract The purpose of this study was (i) to evaluate the psychometric structure of an employee opinion survey tool, and (ii) to investigate the degree of equivalence of the same tool administered via web versus paper and pencil. The field data was collected from 8,509 employees, which were examined by both methods, at large Fortune 500 industrial corporation.
Access/Direct link Newsletter (full text)
Year of publication2001
Bibliographic typeNewspaper article
Print
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