Web Survey Bibliography
Title Comparing the Generalizability of Online and Mail Surveys in Cross-National Service Quality Research
Author Deutskens, E., de Jong, K., de Ruyter, K., Wetzels, M.
Source Marketing Letters, 17, 2, pp. 119-136
Year 2006
Access date 14.10.2005
Abstract
To compare the generalizability of online and mail surveys in a cross-national service quality study, the authors use G-theory and find a comparable level of generalizability, though online surveys benefited from considerably lower costs. This article contributes to the current comparison of the response quality between online and mail surveys. Furthermore, the authors illustrate how G-theory can be used to compare online and mail surveys and take data collection costs into account. Important implications include the process and results of comparing two survey modes and the effects for service research.
Access/Direct link
Journal Homepage (abstract)/(full text)
Year of publication2006
Bibliographic typeJournal article
Full text availabilityFurther details
Web Survey Bibliography - de Ruyter, K. (10)
- Individual differences in motivation to participate in online panels; 2011; Bruggen, E., Wetzels, M., de Ruyter, K., Schillewaert, N.
- Comparing the Generalizability of Online and Mail Surveys in Cross-National Service Quality Research; 2006; Deutskens, E., de Jong, K., de Ruyter, K., Wetzels, M.
- An Assessment of Equivalence between Online and Mail Surveys in Service Research; 2006; Deutskens, E., de Ruyter, K., Wetzels, M.
- An assessment of measurement invariance between online and mail surveys ; 2005; Deutskens, E., de Ruyter, K., Wetzels, M.
- The Survey Participation Inventory: What Motivates Respondents to Participate in Online Panels?; 2005; Deutskens, E., de Ruyter, K., Wetzels, M.
- An Assessment of Measurement Invariance between Internet-Based and Traditional Paper-and-Pencil Surveys...; 2004; Deutskens, E., de Ruyter, K., Wetzels, M.
- Motivations underlying the intention to participate in Internet-based research; 2004; Deutskens, E., Wetzels, M., de Ruyter, K.
- Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study; 2004; Deutskens, E., de Ruyter, K., Wetzels, M., Oosterveld, P.
- The Effect of Respondent and Technology Characteristics on the Intention to Participate in Internet-...; 2003; Deutskens, E., de Ruyter, K., Wetzels, M.
- From Paper-and-Pencil to Screen-and-Keyboard: An Empirical Assessment of Equivalence Issues in Internet...; 2002; Deutskens, E., de Ruyter, K., Wetzels, M.