Web Survey Bibliography

Title Do internet-based surveys increase personal self-disclosure?
Author Hanna, R. C., Weinberg, B., Dant, R. P., Berger, P. D.
Source Journal of Database Marketing & Customer Strategy Management, 12, 4, pp. 342-356
Year 2005
Database Ingenta Select
Access date 30.10.2005
Abstract The use and application of internet-based surveys among practitioners and academics alike has been on the rise for several years. Internet-based surveys offer many advantages over traditional survey methods such as self-administered paper and pencil-based surveys, including lower costs and the elimination of manual data entry. Beyond the advantages for the researcher, however, less is known about whether subjects react and answer questions on internet-based surveys in the same manner as they do the same survey and questions in a paper-based, self-administered format. Since surveys in general are intended to gather information, a logical concern for researchers is response quality and level of self-disclosure. Specifically, are respondents likely to self-disclose more (or less) when answering questions in an online environment as compared to the same questions posed in a traditional paper-based survey? The primary goal of the proposed investigation, then, is to furnish empirical evidence on such a comparison.
Access/Direct link Database (abstract)
Year of publication2005
Bibliographic typeJournal article
Print

Web Survey Bibliography - Costs (474)

Page:
Page: