Web Survey Bibliography

Title Quota sampling: Old Plus New Thought
Author Kish Leslie
Year 1998
Access date 19.11.2005
Abstract

In late 90's some large US marketing research companies addressed questions to prof. Leslie Kish about quota samples. Basically, they were seeking  some changes in the evaluation of this practice, as quota samples became very popular after 30 years since his 1965 book on Survey Sampling. On one occassion prof. Kish provided a writen answer to these queries.

With explicit  permission of prof. Kish his answers are made public. The spirit of his insight may help us understand the inferential issues with other non-probability samples, which prevails in Web surveys.

Year of publication1998
Bibliographic typeGeneric - other
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Web Survey Bibliography - 1998 (169)

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