Web Survey Bibliography

Title Quota sampling: Old Plus New Thought
Author Kish Leslie
Year 1998
Access date 19.11.2006

In late 1990's some large US marketing research companies addressed questions to prof. Leslie Kish about quota samples. Basically, they were seeking  some changes in the evaluation of this practice, as quota samples became very popular after  his 1965 book on Survey Sampling. On one occassion prof. Kish provided a writen answer to these queries.

With explicit personal  permission from prof. Kish his answers are made public. The spirit of his insight is very precious in helping us understand the inferential issues related to non-probability samples (e.g. majority of Web surveys).

Year of publication1998
Bibliographic typeGeneric - other

Web survey bibliography - 1998 (171)