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Web Survey Bibliography

Title Inference from non-probability samples in marketing research
Author Blyth, B.
Year 2005
Access date 24.11.2005
Full text doc (49k)

This paper discusses the manner in which marketing research sample designers have evolved robust methods for producing reliable results using non-probability methods. Current global marketing research activity and trends are summarised. The common approaches used commercially for survey design are described together with their underlying rationale. Contrasts and similarities are drawn with academic and public sector survey researchers. Some conclusions are proposed as to the opportunities that exist for closer collaboration and the future emphasis of methodological initiatives in the market research domain.

Access/Direct link Conference homepage
Year of publication2005
Bibliographic typeConferences, workshops, tutorials, presentations