Web Survey Bibliography

Title Internet-based & Mail Survey: A Hybrid Probabilistic Survey Approach
Source AUSWEB 2003, The 9thAustralian World Wide Web Conference
Year 2003
Access date 24.11.2005
Full text doc (146k)
Abstract The Internet has become a popular survey medium among marketing researchers. The current coverage of the Internet however prevents it from being used as the sole medium in probability surveys. This paper explains a hybrid survey approach that used the Internet and the postal system to collect data from a probability sample. The paper presents the rationale of the approach and reports the results of a study that implemented the approach on two sub-groups. The paper also reports on the representativeness of the survey participants, the response rate received for the two survey media, and the overall response rate.
Access/Direct link Conference (full text)
Year of publication2003
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography - 2003 (396)

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