Web Survey Bibliography
Title Sampling for Web-Based Surveys
Author de Angelis, C.
Source 22nd Annual Marketing Research Conference: Marketing Research as a Competitive Advantage, 2001
Access date 18.05.2004
Abstract Participants will be presented with a variety of experiences about Internet sampling and, most importantly, they will learn practical applications and best practices in selecting and designing samples for web-based surveys. Attendees will learn: A comparison of E-mail database samples and Internet panel samples. Pros and cons of each approach will be described and insights for selecting the best approach will be shared. Differences in response rates between Internet panels and E-mail databases. How to effectively target low incidence populations using both E-mail database samples and Internet panel samples. How to reach demographic, psychographic, and behavioral groups cost effectively. Tradeoffs in survey incentives and interview length. Factors affecting response rates will be discussed including invitation headers, invitation text, placement of URL’s, disclosure of interview lengths, and the use of a variety of incentives. Considerations affecting survey costs including technical, privacy, and respondent issues.
Bibliographic typeConferences, workshops, tutorials, presentations
Year of publication2001
Web Survey Bibliography - 22nd Annual Marketing Research Conference: Marketing Research as a Competitive Advantage, 2001 (5)
- Combining Electronic and Traditional Survey Administration for a Competitive Advantage; 2001; Rosen, S., Cruzen, D., Waller, V.
- Using Both Online and Traditional Data Collection in the Same Research Project; 2001; McInerney, J.
- Sampling for Web-Based Surveys; 2001; de Angelis, C.
- Phone-Web-Phone: The Methodology of Tomorrow; 2001; Feld, K. G.
- Leveraging Interactive Web-Based Reporting Systems – Can It Provide A Competitive Advantage for...; 2001; Zalesky, C.