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Web Survey Bibliography

Title Nonresponse segments in Internet and mobile phone surveys
Year 2005
Access date 07.12.2005

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After the rise of the Internet, rapid expansion of mobile phone usage creates another challenge to the survey industry. As for now, the potential impact still remains more or less latent. However, with further changes in prices and in the share of mobile-only persons, we can expect considerable changes in telephone survey practice. Paper addresses the issue of noncoverage and nonresponse patterns of these surveys. The aspect, which is strongly connected to coverage and noncoverage, is the actual availability. Persons may have internet access or not, but with mobile device it can be most of the time turned off. When defining the noncoverage and nonresponse in internet and mobile phone surveys, these issues have to be carefully considered. Further specifics are arising from the patterns of usage as well as the corresponding attitudes and life-styles. The main purpose of the paper is thus to identify the segments that have specific noncoverage properties and nonresponse behavior. The empirical data are based on Slovenian Labor Force Survey 2002-2004, where the fixed and mobile phone usage is systematically monitored. There, the apparent stagnation in the share of mobile-only households that appeared in 2004 (after growth in 2003), is analyzed. Next, the experience with follow-up telephone surveys for later waves of LFS is studied: the interviews and persons that revealed the mobile phone and compared with the ones that revealed the fixed telephone. Another specialized face-to-face survey with high response rate (80%, n=1,500) was also carried out in April 2005, which studied the mobile phone usage. The propensity of various segments to participate in a mobile phone survey was empirically elaborated. The same propensity for participation in Web survey was also analyzed.

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Conference (abstract)

Year of publication2005
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography (8390)