Web Survey Bibliography

Title Initiative and Clarification in Web-Based Surveys
Author Schober, M. F., Conrad, F. G., Ehlen, P., Lind, L. H., Coiner, T.
Source Natural Language Generation in Spoken and Written Dialogue, AAAI Spring Symposium 2003, March 24-26, 2003, Palo Alto, CA
Year 2003
Access date 27.12.2005
Full text pdf (250k)
Abstract Respondents to computer-administered surveys don't
always interpret ordinary words and phrases uniformly;
clarification dialog can help improve uniformity of
interpretation, and thus survey data quality. Here we
explore two approaches to the interfaces for web-based
questionnaires that could increase the number of occasions
when helpful clarification is provided. One approach is to
increase respondents’ sensitivity to the possibility of
conceptual misalignment by rewording questions so that
they include part of the definition of the key concept(s).
We found that under some circumstances this led to
increased requests for the full definition, suggesting that
respondents recognize the potential for conceptual
misalignment. Another approach is to build respondent
models so that a mixed-initiative survey system can
determine when respondents are confused and volunteer
clarification. Such models can vary in their specificity from
generic respondents to groups of respondents (stereotypic
models) to models of individual respondents. Our data
show both potential benefits and pitfalls to this approach,
and they begin to map out the territory for dialog in
systems that collect data from users, as opposed to systems
that provide data to users. Our data also begin to help
determine the circumstances under which more
sophisticated survey dialog systems with Natural Language
generation and comprehension abilities are needed.
Access/Direct link Symposium homepage (full text)
Year of publication2003
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography - Conrad, F. G. (70)

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