Web Survey Bibliography
Title An Experimental Study of Language Intensity and Response Rate in E Mail Surveys
Author Andersen, P. A., Blackburn, T. R.
Source Communication Reports, 17
Year 2004
Access date 23.02.2006
Abstract Intense language, under many conditions, has been shown to substantially increase attitude change. However, the effect of language intensity on actual behavior has rarely been examined and the effectiveness of intense messages has never been tested in new media environments. The current study empirically examined the effect of the level of intense language employed in an electronic mail survey by a university alumni association. Email records of 11,363 alumni at a large public southwestern university were extracted and assigned randomly to one of two alumni association surveys, a low language intensity survey or a high language intensity survey and emailed to the alumni database. Results supported the hypothesis that the survey introduced with higher levels of intense language yielded significantly higher response rates. Implications for both communication theory and for the more pragmatic concern of increasing survey responses are provided. Variations of language in persuasive messages have been studied since the days of Aristotle. In the heyday of persuasion research during the 1960's and early 1970's verbal message variables dominated (Cronhkite, 1969; Miller & Burgoon, 1978) although little of this research was incorporated into a single, unified, coherent theory of language. In the past decade message variables made a substantial comeback with active programs of research on a host of message variables including sequential message strategies (Burgoon, 1995; Dillard, 1991).
Access/Direct link Journal (abstract)
Year of publication2004
Bibliographic typeJournal article
Web Survey Bibliography - 2004 (512)
- Using an access panel as a sampling frame for voluntary household surveys. Experiences from a pilot...; 2004; Korner, T., Nimmergut, A.
- Understanding the question-answer process; 2004; Bradburn, N. M.
- The illusion of public opinion: Fact and artifact in american public opinion polls; 2004; Bishop, G. F.
- The Data Documentation Initiative. The value and significance of a worldwide standard; 2004; Blank, G., Rasmussen, K. B.
- On the primacy of affect in attitude-behavior research; 2004; Thomas, R. K., Schofield, C. M.
- Measuring expectations; 2004; Manski, C. F.
- Item response theory modelling for questionnaire evaluation; 2004; Reeve, B. B., Mâsse, L.
- How to make internet surveys representative: A case study of a two-step weighting procedure; 2004; Borsch-Supan, A. et al.
- Examining expert reviews as a pretest method; 2004; DeMaio, T., Landreth, A.
- EFAMRO - Quality standards for access panel - QSAP; 2004
- Developmnent and testing of web questionnaires; 2004; Baker, R. P., Crawford, S. D., Swinehart, J.
- Contact histories in personal visit surveys: the survey of income and program participation (SIPP) methods...; 2004; Bates, N.
- Benchmarking Knowledge Networks’ Web-enabled panel survey of selected GSS questions against GSS...; 2004; Dennis, J. M., Li, R. J., Chatt, C.
- Asking questions. The definitive guide to questionnaire design-for market research, political polls,...; 2004; Bradburn, N. M., Sudman, S., Wansink, B.
- An experiment in call scheduling; 2004; Cunningham, P., Martin, D., Brick, J. M.
- A household panel as a tool for cost-effective health-related population surveys: validity of the "...; 2004; Potthoff, P., Heinemann, Lothar A.J., Guther, B.
- A Comparison of multi-Item Likert and Visual Analogue Scales for the assessment of transactionally defined...; 2004; Flynn, D., van Schaik, P., van Wersch, A.
- When the Ethic is Functional to the Method: The Case of E-Mail Qualitative Interviews; 2004; Olivero, N., Lunt, P.
- Design your questions right: How to develop, test, evaluate and improve questionnaires; 2004; Henningsson, B.
- Quitting online studies: Effects of design elements and personality on dropout and nonresponse; 2004; Frick, A., Neuhaus, C., Buchanan, T.
- Virtual Research Ethics: A Content Analysis of Surveys and Experiments Online; 2004; Peden, B. F., Flashinski, D. P.
- How to conduct behavioral research over the Internet: A begginer s guide to HTML and CGI/Perl; 2004; Fraley, R. C.
- Apache, MySQL, and PHP for Web surveys; 2004; Goeritz, A.
- List-based Web Surveys: Quality, Timeliness, and Nonresponse in the Steps of the Participation Flow; 2004; Pratesi, M., Lozar Manfreda, K., Biffignandi, S., Vehovar, V.
- Validation of the Addiction Severity Index (ASI) for internet and automated telephone self-report administration...; 2004; Brodey, B. B., Rosen, C. S., Brodey, I. S., Sheetz, B. M., Steinfeld, R. R., Gastfriend, D. R.
- In the Long Run: lessons from a panel survey respondent incentive experiment; 2004; Jäckle, A., Lynn, P.
- Easy Survey: An Internet Survey Tool; 2004; Alvarez, M. B., Molpeceres, G., Alvarez, T.
- Propensity Score Adjustment As an Alternative Weighting Scheme for Web Survey Data; 2004; Lee, S.
- The Prevalence of Wireless Substitution; 2004; Luke, J. V., Blumberg, S. J., Cynamon, M. C.
- The Impact of Wireless Substitution on Random-Digit-Dialed Health Surveys; 2004; Blumberg, S. J., Luke, J. V.
- Is It the Young and the Restless Who Only Use Cellular Phones?; 2004; Steeh, C. G.
- Connecting Social Capital Offline and Online: The Effects of Internet Uses on Civic Community Engagement...; 2004; Nah, S.
- Cell Phone Owners and Usage Patterns; 2004; Tuckel, P. S., O’Neill, H.
- Will a "Perfect Storm" of Cellular-Linked Forces Sink RDD Sampling?; 2004; Lavrakas, P. J.
- A New Era for Telephone Surveys; 2004; Steeh, C. G.
- Web Search Savvy: Strategies and Shortcuts for Online Research; 2004; Friedman, B. G.
- Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research; 2004; Brace, I.
- Can Internet Surveys be Used for Social Surveys? : Results of an Experimental Study; 2004; Honda, N., Motokawa, A.
- Cooperation and Community on the Internet: Past Issues and Present Perspectives for theoretical-empirical...; 2004; Matzat, U.
- Methodology for Probability-Based Recruitment for a Web-Enabled Panel; 2004; Pineau, V., Dennis, J. M.
- Know Your Audience: A Practical Guide to Media Research; 2004; List, D.
- Choosing to Use the Web: Comparing Early and Late Respondents to an Online Web-based Survey Designed...; 2004; Irani, T. A., Gregg, J. A., Telg, R.
- Online or on paper: An examination of the differences in response and respondents to a survey administered...; 2004; Ballantyne, C.
- Electronic Versus Paper Surveys: Analysis of Potential Psychometric Biases; 2004; McCoy, S., Marks Jr., P. V., Carr, C. L., Mbarika, V.
- Web Surveys in Library Research; 2004; Steffensen, J. B.
- Exploring the Internet as a medium for research: web-based questionnaires and online sychronous interviews...; 2004; Madge, C., O’Connor, H.
- Accruing the Sample in Survey Research; 2004; Yoon, S. L., Horne, C. H.
- Respondent Differences between Web-based Surveys and Paper/Pencil Surveys: A comparison of response...; 2004; Velez, P., Buletti, J. D., Volz, S.
- Panelist loyalty - can it be bought?; 2004; Yong-A-Poi, A., Schneider, K.-F.
- Response and Field Period Effects: The Effect of Time in Online Market Research and Consequences for...; 2004; Basso Larsen, R., Rathod, S.