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Web Survey Bibliography

Title Advantages of Online Surveys
Author Parker, S., Schroeder, M., Fairfield-Sonn, J. W.
Source Foresight Survey Support International, Inc.
Year 2004
Access date 24.02.2006
Full text pdf (161k)
Abstract The Internet is now an acceptable and widely used medium for survey research, administration and reporting. It is estimated that the number of Internet users in the world doubles every year, with well over 200 million users currently linked to the World Wide Web (Cobanoglu, Warde & Moreo, 2001). While use of the Internet to conduct surveys of all types (employee, customer, membership, market, opinion polls, etc.) is now quite common, little has been published on how to most effectively develop and administer web-based survey systems. For most survey administrators and survey researchers, the question to move from traditional methods of survey administration to online is not “Should we?” but “When should we?” Web-based surveys and online technology are becoming more cost efficient and easier to use, but online surveys are not for everyone or every organization. Smaller organizations, i.e., less than 500 employees, organizations with outdated information technology systems and organizations whose employees do not use computers on a regular basis, may find web-based surveys too expensive and too difficult to administer. For some, traditional methods of employee survey administration still meet their needs. However, even smaller organizations can gain great benefits from using a web-based survey and online tools if they understand the costs and benefits involved. The important thing is to continue to ask employees for their opinions and thoughts regardless of the administration method used. To not survey at all would be the biggest mistake management could make. To help survey administrators and researchers understand the benefits and features of using web-based surveys and online tools, we have outlined some of the more common ways online technology can improve survey administration and reporting. These elements address the question “Why online?” Look at all factors when determining whether or not going “online” makes sense for your organization.
Access/Direct link FSSI homepage (full text)
Year of publication2004
Bibliographic typeReports, seminars
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Web survey bibliography (4086)

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