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Web Survey Bibliography

Title Panelist loyalty - can it be bought?
Author Yong-A-Poi, A., Schneider, K.-F.
Source Bloomerce
Year 2004
Access date 31.03.2006
Full text pdf (96k)
Abstract The topic addressed in this paper is the use and effectiveness of ‘incentivisation’ of members of online access panels. Why do people participate in panels? How are they motivated? What do they find important? Why are they loyal? Through the empirical research described in this paper, which was conducted with Bloomerce’s OpinionWorld panels, it is shown that monetary rewards are not the most important motivator for a European online panel member. It is also notable that the variation in response among European countries suggests that loyalty programs should be flexible and customized for local (national) differences. By highlighting the salient results of this empirical research, this paper offers new insight for both to those who manage online access panels and market research practitioners who rely on panels for data collection.
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Year of publication2004
Bibliographic typeReports, seminars
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Web survey bibliography (4086)

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