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Web Survey Bibliography

Title Response and Field Period Effects: The Effect of Time in Online Market Research and Consequences for Future Online Survey Strategies
Author Basso Larsen, R., Rathod, S.
Source Bloomerce
Year 2004
Access date 31.03.2006
Abstract

In this paper the effect of time on the quality of data collected through online surveys has been investigated and the conclusions are presented. The findings of this study give insight into how researchers can adjust their strategy of conducting online surveys to the
response patterns of online respondents in order to improve overall response rate and representation of various respondent groups. This study was conducted using data available from Bloomerce’s Dutch panel and is currently being replicated on an International sample comprised of respondents from five other European countries.

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Year of publication2004
Bibliographic typeReports, seminars
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Web survey bibliography (4086)

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