Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Improving Quality by Lowering Non-Response: A Guideline for Online Surveys
Year 2006
Access date 16.08.2006
Full text pdf (477k)
Abstract Online surveys seem to be a method for everybody: They are cheap, fast, and easy to administer. But like for every other survey-mode there is a danger of low quality of poorly designed surveys. And because of the frequent misuse of online surveys e.g. for advertising or promotion purposes they today still have a comparatively bad reputation. Although there is an increasing amount of evidence for the fact that online surveys are a reasonable alternative to other self-administered interview methods, there is a persisting skepticism among professionals when confronted with surveys conducted in the WorldWideWeb. And in many cases this skepticism is quite well-founded. The most frequently raised objections are: Online surveys are only suitable for very special populations, target persons must have access to the Internet and the skills to use it. It is often difficult or even impossible to draw random samples and low response rates often seriously limit their informative value of online surveys. Additionally, online surveys are frequently mistrusted for privacy and security reasons as well as the widespread fear of viruses or spam-mails.
Year of publication2006
Bibliographic typeConferences, workshops, tutorials, presentations
Print

Web survey bibliography (4086)

Page:
Page: