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Web Survey Bibliography

Title Web surveys questionnaire design and quality of responses
Year 2006
Access date 21.09.2006
Full text pdf (378k)
Abstract The first objective of this research is to propose a conceptual framework with a view to studying the effects of on-line questionnaire design on the quality of collected responses. Secondly, we will display the results of an experiment where different protocols have been tested and compared using the basis of several quality indexes.
Starting from some previous categorizations, and from the main factors identified in the literature, we propose an initial global framework of the questionnaire characteristics in a web survey, divided into five groups of factors. Our framework was built to follow the response process successive stages of the contact between the respondent and the questionnaire itself. Following another complementary approach, inspired by the Information Systems theories,
the web questionnaire could be considered as a medium and this point of view claims an active consideration of the user contribution to what constitutes a medium.
In a second part, because it has been studied in the survey methodology literature in a very restricted way, the concept of “responses quality” is discussed and extended with some more qualitative” criteria, that could be helpful for researchers and practitioners, in order to obtain a deeper assessment of the survey output.
As an experiment, on the basis of the factors chosen as major characteristics of the questionnaire design, 8 versions of a questionnaire related to young people’s consumption patterns were created. The links to these on-line questionnaires were sent in November 2005 to a target of 10,000 young people. The article finally presents the results of our study and will discuss the conclusions. Very interesting results come to light (especially the influence of interaction, question wording and user signification dimensions on responses quality) and describe the effects of the questionnaire design characteristics on the quality of data.
Year of publication2006
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography (4086)

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