Web Survey Bibliography
Title Online Conjoint Analysis: The faster, the worse?
Access date 21.09.2006
Abstract Conjoint Analysis has been established as a method of market research in the field of online studies. Due to the difficulty of the task (judgment/comparison of multiattributive stimuli) and the number of judgments required by the respondent, this method places high demands on the respondent. In online surveys which are “anonymous” interview situations this can easily lead to a decreasing motivation to complete the questionnaire. In this case clicking through or drop outs result. Shorter response times at the end of Conjoint Analysis can be an indicator of decreasing motivation (“fatigue”) as well as an indicator of increasing familiarity with the task. It is necessary to resolve whether shorter response times go along with a lower reliability and a lower validity of the results. For this reason data of several Online Conjoint Analyses have been analysed and corresponding measures of reliability and validity have been derived. The results do not only provide an answer to the question whether the phenomenon of shorter response times arises from practice or from fatigue, but also gives a first hint to the question how many judgments can be made by the respondent.
Access/Direct link Conference homepage (abstract)
Year of publication2006
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - General Online Research Conference (GOR) 2006 (29)
- Cash Lotteries as Incentives in Online Panels; 2006; Goeritz, A.
- ‘Low social presence’ in web surveys: advantage or disadvantage or both? An experiment; 2006; Taddicken, M.
- How much individualisation does a conjoint survey need? - Experiences from an online experiment; 2006; Tuschl, S., Morasch, N.
- The effect of different kinds of progress bars on online survey compliance and data quality; 2006; van der Horst, W., Snijders, C., Matzat, U.
- The impact of persuasion strategies on the response rate in online surveys: Incentives, foot-in-the-...; 2006; Verheyen, C.; Schuebel, C., Moser, K.
- Online visual landscape assessment using Internet survey techniques in landscape planning and environmental...; 2006; Roth, M.
- Image Impact Evaluation - A new methodological approach with virtual test environments; 2006; Selke, S., Fetzner, D.
- Air refresheners online? Validity check of an Internet online sample using external reference data; 2006; Starsetzki, T., Lehmann, G.
- Online Evaluation Survey; 2006; Strzoda, C.
- Online Survey Response Patterns; 2006; Sutton A., Hopkins Burke, K.
- Does the Collection of Ego-Centered Network Data on the Web reduce the Data Quality? An Experimental...; 2006; Matzat, U., Snijders, C.
- Optimizing open-ended questions in online questionnaires for measuring price perception and willingness...; 2006; Melles, T., Ellers, G.
- Ranking vs. Rating in an online Environment; 2006; Neubarth, W.
- Online Recruiting on Internet pages New Solution for On Exit Recruitment on WebSites; 2006; Otto, P.
- Online Conjoint Analysis: The faster, the worse?; 2006; Puetzfeld, S., Melles, T.
- Web survey on transition from university to work: measuring the marginal effect mode; 2006; D'Agostino, A., Quintano, C., Castellano, R.
- Qualitative research online: Self-reported pros and cons of being chat-interviewed online with web cameras...; 2006; Davidovich, U., Uhr, H.
- Visual Analogue Scales: Non-linear Data Categorization by Transformation with Reduced Extremes; 2006; Funke, F., Reips, U. -D.
- Response Biases in Online Surveys; 2006; Galesic, M., Bosnjak, M.
- Using Instant Messaging for Internet-based interviews; 2006; Goeritz, A., Stieger, S.
- A online-offline method comparison based on quasi-experimental data from two surveys to family stress...; 2006; Haenggi, Y., Heldner, C.
- Hybrid Methods in Market Research - Learnings and Limits; 2006; Helmold, D., Kohlmann, U.
- The impact of visualization of question types and screen pages on the answering behaviour in online...; 2006; Hemsing, W., Hellwig, O.
- Specific Demands of Longitudinal Online-Surveys; 2006; Kahnwald, N., Koehler, T.
- A Comparison of the validity of a paper based and an online Conjoint Analysis; 2006; Klein, A., Scheffold, K.
- Determinants of Response Rates of Online Surveys - The Anita Effect - Results of a Joint Project; 2006; Althoff, S., Greif, V., Griel, B., Batinic, B.
- Technical opportunities for automation and integration of online surveys in business processes; 2006; Batinic, B.
- Personality traits and participation in an online access panel; 2006; Galesic, M., Bosnjak, M.