Web Survey Bibliography
Title Online visual landscape assessment using Internet survey techniques in landscape planning and environmental research
Author Roth, M.
Access date 23.09.2006
Abstract To evaluate scenic quality in landscape planning and visual impact assessment, empirical data on landscape perception and preference are needed. Traditional means of data acquisition in perception research and public participation (on-site studies and photograph-based surveys) have serious disadvantages, for example high costs or difficulties in participant accessibility. One possible solution for these problems is the use of the Internet for visual landscape assessment, which is described concerning its methodology and which is empirically tested in Germany regarding the influence of technical, methodological, demographic and motivational factors on dropout, response time and evaluation results. The reliability of the online survey is tested by using the test-retest-method and the split-half-method. The acquired data’s validity is analyzed by comparing the records gathered in the World Wide Web with data collected during an on-site survey and a traditional color print-based questionnaire. In this study, scenic quality assessment is only influenced to a very small degree by demographic and motivational factors and independent of the technical and methodological configuration of the Internet questionnaire. According to the results of this study, the scenic quality categories (given by the Federal Nature Conservation Act) of visual variety, beauty, visual naturalness as well as overall scenic quality can be validly recorded on the Internet, while the assessment of a landscape’s peculiarity/typicality can’t be done online without further background knowledge on the landscapes presented. Limits, potentials and possible applications of online scenic quality assessment are discussed. Most of the general advantages of web experiments (non-local sampling, simultaneous access, cost efficiency, voluntary participation, reduction of experimenter effect, ease of access for participants, openness of the research process and public control of ethical standards) could be realized within the online scenic quality evaluation which should encourage scientists and practitioners to further use and develop the method presented.
Access/Direct link Conference homepage (abstract)
Year of publication2006
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityNon-existant
Web Survey Bibliography - General Online Research Conference (GOR) 2006 (29)
- Cash Lotteries as Incentives in Online Panels; 2006; Goeritz, A.
- ‘Low social presence’ in web surveys: advantage or disadvantage or both? An experiment; 2006; Taddicken, M.
- How much individualisation does a conjoint survey need? - Experiences from an online experiment; 2006; Tuschl, S., Morasch, N.
- The effect of different kinds of progress bars on online survey compliance and data quality; 2006; van der Horst, W., Snijders, C., Matzat, U.
- The impact of persuasion strategies on the response rate in online surveys: Incentives, foot-in-the-...; 2006; Verheyen, C.; Schuebel, C., Moser, K.
- Online visual landscape assessment using Internet survey techniques in landscape planning and environmental...; 2006; Roth, M.
- Image Impact Evaluation - A new methodological approach with virtual test environments; 2006; Selke, S., Fetzner, D.
- Air refresheners online? Validity check of an Internet online sample using external reference data; 2006; Starsetzki, T., Lehmann, G.
- Online Evaluation Survey; 2006; Strzoda, C.
- Online Survey Response Patterns; 2006; Sutton A., Hopkins Burke, K.
- Does the Collection of Ego-Centered Network Data on the Web reduce the Data Quality? An Experimental...; 2006; Matzat, U., Snijders, C.
- Optimizing open-ended questions in online questionnaires for measuring price perception and willingness...; 2006; Melles, T., Ellers, G.
- Ranking vs. Rating in an online Environment; 2006; Neubarth, W.
- Online Recruiting on Internet pages New Solution for On Exit Recruitment on WebSites; 2006; Otto, P.
- Online Conjoint Analysis: The faster, the worse?; 2006; Puetzfeld, S., Melles, T.
- Web survey on transition from university to work: measuring the marginal effect mode; 2006; D'Agostino, A., Quintano, C., Castellano, R.
- Qualitative research online: Self-reported pros and cons of being chat-interviewed online with web cameras...; 2006; Davidovich, U., Uhr, H.
- Visual Analogue Scales: Non-linear Data Categorization by Transformation with Reduced Extremes; 2006; Funke, F., Reips, U. -D.
- Response Biases in Online Surveys; 2006; Galesic, M., Bosnjak, M.
- Using Instant Messaging for Internet-based interviews; 2006; Goeritz, A., Stieger, S.
- A online-offline method comparison based on quasi-experimental data from two surveys to family stress...; 2006; Haenggi, Y., Heldner, C.
- Hybrid Methods in Market Research - Learnings and Limits; 2006; Helmold, D., Kohlmann, U.
- The impact of visualization of question types and screen pages on the answering behaviour in online...; 2006; Hemsing, W., Hellwig, O.
- Specific Demands of Longitudinal Online-Surveys; 2006; Kahnwald, N., Koehler, T.
- A Comparison of the validity of a paper based and an online Conjoint Analysis; 2006; Klein, A., Scheffold, K.
- Determinants of Response Rates of Online Surveys - The Anita Effect - Results of a Joint Project; 2006; Althoff, S., Greif, V., Griel, B., Batinic, B.
- Technical opportunities for automation and integration of online surveys in business processes; 2006; Batinic, B.
- Personality traits and participation in an online access panel; 2006; Galesic, M., Bosnjak, M.