Web Survey Bibliography

Title Visual Aspects of Web Survey Design
Author Couper, M. P., Tourangeau, R., Conrad, F. G.
Source JSM 2003. Statistics: A Bridge to Discovery and Knowledge
Year 2003
Access date 20.05.2004
Abstract The internet offers many opportunities for innovative design of survey instruments, one of which is the rich visual medium that the web offers for instrument design, including color, shapes, and patterns, as well as the use of graphics and photographs. These may change the survey experience, with potential implications for measurement error. They may also enhance motivation and increase respondent enjoyment of the survey; they may facilitate the respondent's task of understanding and responding to the question; and they may permit new types of measurement. However, they may also distract respondents from the task of completing the survey; they may focus attention on one part of the task to the detriment of others; and they may convey unintended meaning. We will report on a series of experiments in which we explore the possible effect of a variety of visual enhancements on the responses provided in web surveys. These include studies on the content and placement of photographs, and the effect of color shape and other graphic elements on responses. We will present the results of studies completed to date and discuss their implications for survey design.
Access/Direct link Homepage - conference (abstract)
Year of publication2003
Bibliographic typeConferences, workshops, tutorials, presentations
Print

Web Survey Bibliography (6388)

Page:
Page: