Web Survey Bibliography
Title Attitude Measurement in Phone and Online Surveys: Can Different Modes and Samples Yield Similar Results?
Author Thomas, R. K., Krane, D., Taylor, H., Terhanian, G.
Source SMABS-EAM Conference 2006
Year 2006
Access date 24.09.2006
Abstract In this paper we compared data obtained from RDD telephone surveys with web-based surveys using a volunteer opt-in panel. In Study 1, we examined data collected by The Harris Poll in parallel online and phone surveys across a number of years. Study 2 compared data obtained with parallel online-phone surveys in a single month. In both studies, we found that the results obtained online (both weighted and unweighted) were significantly correlated with results obtained by phone, so much so that the correlation was comparable to that which would be obtained with two samples from the same population using the same mode of measurement.Though the correlations established that the order of meanswas relatively invariant across modes, we found that theaverage online mean was significantly lower (about 5% ofscale range). We then examine some reasons for the obtainedsimilarities and differences.
Access/Direct link Conference homepage (abstract)
Year of publication2006
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityNon-existant
Web Survey Bibliography - Terhanian, G. (30)
- An approach to selecting online respondents; 2013; Terhanian, G.
- A Smarter Way to Select Respondents for Surveys; 2012; Terhanian, G., Bremer, J.
- Beyond the Blank-Canvas Approach ; 2010
- Response Formats in Cross-cultural Comparisons in Web-based Surveys; 2009; Thomas, R. K.l, Terhanian, G., Funke, F.
- Changing times, changing modes: The future of public opinion polling?; 2008; Terhanian, G.
- Parallel Phone and Web-based Interviews: Effects of Sample and Weighting on Comparability and Validity...; 2008; Thomas, R. K., Krane, D., Taylor, H., Terhanian, G.
- Truth in measurement: Comparing Web Based interviewing Techniques; 2007; Couper, M. P., Terhanian, G., Bremer, J., Thomas, R. K.
- The Best of Intentions: Response Format Effects on Measures of Behavioral lntention ; 2007; Thomas, R. K., Klein, J. D., Behnke, C. S., Terhanian, G.
- Attitude Measurement in Phone and Online Surveys: Can Different Modes and Samples Yield Similar Results...; 2006; Thomas, R. K., Krane, D., Taylor, H., Terhanian, G.
- Multi-Mode Research and Data Linkage. Theoretical and Practical Advice; 2005; Terhanian, G.
- Comparing data from online and face-to-face surveys; 2005; Duffy, C., Smith, K., Terhanian, G., Bremer, J.
- Creative Applications of Selection Bias Modelling in Market Research; 2005; Terhanian, G., Bremer, J.
- Measuring television viewership through a multi-method approach; 2004; Terhanian, G., Bremer, J., Delaney, T. F., Thomas, R. K.
- Behavioral Intention Measurement: International Findings; 2004; Thomas, R. K., Terhanian, G., Bayer, L. R.
- Propensity Score Matching as a Bias Correction Method for Internet-based Studies; 2004; Bremer, J., Terhanian, G., Strange, P.
- Not Sure About "Don't Know"?: Effects of Response Choice in Mixed Mode Surveys; 2002; Terhanian, G., Thomas, R. K., Bremer, J., Smith, R.
- The record of internet-based opinion polls in predicting the results of 72 races in the November 2000...; 2001; Taylor, H., Bremer, J., Overmeyer, C., Siegel, J.W., Terhanian, G.
- Touchdown! Online polling scores big in November 2000; 2001; Terhanian, G., Bremer, J., Overmeyer, C., Siegel, J.W., Taylor, H.
- Using Internet polling to forecast the 2000 elections; 2001; Terhanian, G., Taylor, H., Bremer, J., Overmeyer, C., Siegel, J.W.
- Exploiting analytical advances. Minimizing the biases associated with Internet-based surveys of non-...; 2001; Terhanian, G., Thomas, R. K., Bremer, J., Smith, R.
- How To Ensure the Accuracy Of Internet Research; 2001; Terhanian, G.
- Reducing Error Associated with Non-Probability Sampling through Propensity Scores: Evidence from Election...; 2001; Terhanian, G., Marcus, S., Bremer, J., Smith, R.
- The Accuracy of Harris Interactive's Pre-Election Polls of 2000; 2001; Terhanian, G., Taylor, H., Bremer, J., Siegel, J.W., Smith, R.
- A Propensity Score Adjustment for Selection Bias in Online Surveys; 2000; Bremer, J., Terhanian, G., Smith, R.
- Advance to the Next Level: Online Methodologies and Best Practices; 2000; Terhanian, G.
- How To Produce Credible, Trustworthy Information Through Internet-Based Survey Research; 2000; Terhanian, G.
- Understanding Online Research: Lessons from the Harris Poll Online; 1999; Terhanian, G.
- Beyond Questions: Influences on Web Survey Testing; 1999; Terhanian, G., Jeavons, A.
- Heady Days Are Here Again. Online polling is rapidly coming of age; 1999; Taylor, H., Terhanian, G.
- Understanding the Online Population: Lessons from the Harris Poll and the Harris Poll Online; 1999; Black, G. S., Terhanian, G.