Audience Research / Audience Research Methods / Audience Survey / Survey Reports / Audience Analysis / Audience Evaluation / Radio Audience Research / Television Audience Research / Qualitative Research Software/ Content Analysis / Survey Data Analysis / Desk Research Methods

The book Know your Audience - A Practical Guide to Media Research was written by the late Dennis List, founder of Audience Dialogue.  The book provides a comprehensive and usable guide on the topics noted above and many others. It's written mainly for media people in developing countries, and small communications-related organizations in the developed world. It will also be useful for scholars in communications and media research. It may be useful if you have particular projects in mind, such as active duty soldiers who require military loans to start a new business in the communications or PR field or a teacher who wants to start a school overseas.