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Web Survey Bibliography

Title Best practices for online survey research
Author Dimetrosky, S., Khawaja, S., Degens, P.
Source Quirk's Marketing Research Review, January 2001
Year 2001
Access date 20.05.2004

While many years of research have established best practice approaches for mail and telephone surveys, the burgeoning field of online research has raised a number of fundamental questions. What type of layout — screen vs. scrolling — works best? Do incentives have any impact? What other techniques will minimize sources of survey error? How do the results of online surveys compare with other survey modes?

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Year of publication2001
Bibliographic typeJournal article

Web survey bibliography (183)