You don’t have to go back too far in history to recall the days when international research meant surveying people in Canada. But with the Internet, the world is at our fingertips - literally. With the click of a button, international communication, and thus international research, is a reality. Imagine reaching across cultures and borders to tap into a wealth of business-to-business clients. Imagine doing it in real time. Imagine doing it at a reasonable price. Online focus groups need not be limited to the 50 states. International online focus groups are a natural extension of online research, with several key benefits, most notably, a substantial cost savings. In addition, Internet technology levels the field and the price for participating countries, allowing the opportunity to gain insights from countries and regions that are normally not pursued in traditional focus group situations. For example, research can involve countries like Bulgaria and Portugal in addition to oft-researched nations like Germany, France and Japan. In addition to being cost-effective, other key benefits of international online focus groups include availability of immediate transcripts and a tightening of the entire research process - results are seen faster. While online focus groups may not be suitable for all international research, it may be an attractive and viable alternative in certain situations.