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Web Survey Bibliography

Title Social Aspects of Mobile Phone Usage and Their Impact on Survey Cooperation
Year 2007
Access date 23.05.2007

The expansion of mobile phones has launched a new stage in the culture of human communication (i.e. fourth communication revolution). In addition to this, individuals are increasingly giving up the fixed line telephones and replace them with mobiles. Changes in availability of respondents as well as in their interaction with interviewers bring serious challenges to survey industry. The paper focuses on impact that usage pattern and perception of the mobile phone have on survey cooperation. First, we build the conceptual framework for survey participation including the theories related to social aspects of mobile phones. Next, we empirically investigate the impact of sociodemographic characteristics - as well as mobile-phone-related behavior and attitudes - on participation in mobile phone interview surveys. The empirical analysis is done with annual Eurostat ICT survey among households for Slovenia, which is one of the most typical EU countries with respect to mobile phone usage. In 2005 and 2006 special blocks of gestations related to mobile phone usage (i.e. attitudes, usage, behavior) were added to this official survey conducted in person with 80% response rate (n—2000, 10-74 years), Questions were also included about the willingness to participate in fixed, persona! and in mobile phone survey, together with the willingness to reveal the corresponding phone numbers. Empirical models were built for participation in mobile telephone survey and compared with participation in face-to-face and fixed telephone survey, but also with participation in direct marketing. The key critical segments of the population were also identified with respect to availability and characteristics of mobile phone usage. Link between the usage and perception of mobile phone on one hand and survey participation on the other hand was established.

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Year of publication2007
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityAvailable on request

Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 62th Annual Conference, 2007 (48)