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Web Survey Bibliography

Title Improving importance Assessment: Experimental Comparisons between Variations of Ranking and Rating Tasks
Year 2007
Access date 25.05.2007
Abstract

With recent programming improvements, web-based surveys allow for new ranking possibilities so that respondents can click on an element and drag it to another position that would reflect its priority or importance in a ranking task. To examine the new ranking possibility, we had respondents complete a web-based survey and were randomly assigned to response format; Rank Sorting, Ranking Numeric Box Entry, Rating Grid, or Horizontal Radio Button Rating. We compared the length of time it took respondents to complete the task, respondent reactions, and validity of the varying response formats. We found that, though the rating tasks were generally still the best, the Rank Sorting showed significant promise as a new measurement technique.

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Year of publication2007
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityAvailable on request
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Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 62th Annual Conference, 2007 (48)