Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title On the Importance of Form: Effects of Response Format on Measures off importance
Year 2007
Access date 28.05.2007

There have been many response formats developed to measure issue of feature importance. Some have used checklists ("select all that are important"), others have used yes-no formats, and still others have used bipolar and unipolar rating scales. Using a web-based survey and across o number of different topic areas, we explored how a number of these different response formats functioned. The multiple response format required less time to complete, but the unipolar importance measure appeared to yield higher criterion-related validity.

Access/Direct link

Conference homepage

Year of publication2007
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityAvailable on request

Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 62th Annual Conference, 2007 (48)