Web Survey Bibliography

Title Can the Dillman Method Be Applied to E-mail Prompting with a Twenty-Something Population?
Year 2007
Access date 28.05.2007
Abstract

Extensive research has been conducted regarding prompting efforts on more traditional survey modes, such as telephone and mail. The Dillman method emphasizes the frequency of prompting and suggests that mail outs be spaced at two week intervals. Another essential aspect of this strategy is that "each contact has a different look and feel to It" (Dillman 151). However, as survey research shifts its focus towards Web-based surveys for their overall effectiveness and cost efficiency, new methods of prompting potential respondents need to be explored. This paper will examine the effectiveness of utilizing o modified Dillman strategy with email prompts for the 2nd Follow-Up Gates Millennium Scholars (GMS) Tracking and Longitudinal Web survey (2006). In prior rounds of the GMS Survey, NORC has utilized email prompting on a small scale along with traditional mail and phone prompting as a way to boost response rates. NORC noted the overall effectiveness of email prompting and chose to expand upon this prompting method for the 2006 survey. This paper will discuss how NORC was able to use key aspects of the Dillman method (frequency, varying texts) and make them applicable to email prompting. Preliminary analysis of this effort shows the overall effectiveness of a modified Dillman method of email prompting. Additional analysis also shows its success as compared to other prompting efforts. These findings suggest the value of e-mail prompting and will help to inform future prompting methods for Web-based surveys.

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Year of publication2007
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityAvailable on request
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