Web Survey Bibliography
The article describes a mix research model named MOSS used in
Data collection methods are client initiated log files collected on independent server (automatic measurement), computer assisted telephone interviewing and web self administered interviewing. The main purpose of the study is to esti mate and correct errors caused by simply using log files for audience estimation.
Major Slovenian sites (
ln spring 2005 58% Slovenians were using internet on at least monthly basis. Among them 37% were deleting cookies. Automatically 225 millions of impressions connected with 1.4 million of different cookies and half a million browsers with out cookies were recorded. On the basis of CATI data the cookie weight was figured to finally obtain audience estimations from automatic measurement data. ln the spring 2006 measurement we tried to rectify some calculation defects of the experimental measurement. We included the profile and browser usage in CATI survey and excluded the extreme behaviour from the automatic traffic measurement. In the future we will try to solve the problem of cookie deletion, by reason of which the number of automatically measured visitors is overestimated. However, we will not be able to remedy all defects of the automatic measurement and new limitations of the automatic measurements may be expected to arise.