Web Survey Bibliography
The aim of this study is to explore if and (as the case may be) how recruitment types for online panels influence or affect the quality of panelists-answers (and/or how they vary).
For this, samples covering three different recruitment methods will be drawn: _From an offline recruited email list
_From an online recruited email list
_From on-site recruitment on several websites
A largely standardized survey, dealing with the topic -Beverages-, will be conducted. On the bas is of representative data from large consumer studies dealing with this topic, differences with our online samples will be evaluated. Our samples will be drawn representatively for the total population regarding age, gender and region. n=300 interviews per sample group will be obtained.
ln addition, sensitive questions concerning cheating in online surveys will be asked using both the Randomized-Response-Technique and the Unmatched-Count-Technique.
Ziel der Studie ist es, zu untersuchen, ob und ggf. wie sich unterschiedliche Rekrutierungswege bei Online-Panels auf die Antwortqualitat der Panelisten auswirken. Dazu wird eine Stichprobe uber drei unterschiedliche Eintrittswege gezogen:
_Eintritt in das Panel nach Einladung einer offline rekrutierten Email-Liste
_Eintritt in das Panel uber Einladung einer online rekrutierten Email-Liste _
Eintritt in das Panel uber Pop-Up-Rekrutierung auf verschiedenen Websites.
Inhaltlich wird eine weitgehend standardisierte Befragung zum Thema "Getranke" durchgefOhrt. Zu diesem Thema liegen reprasentative Daten aus groBen Konsumentenstudien vor, an hand derer die Abweichungen der Online-Stichprobe evaluiert werden. Die Stichprobe wird nach Quoten reprasentativ fOr die Gesamtbev61kerung bezogen auf Alter, Geschlecht und Region gezogen. Je Gruppe sollen n=300 Interviews durchgefOhrt werden.
Zusatzlich werden sensitive Fragen zum Thema Betrug bei der Teilnahme an Online-Befragungen gestelIt. Dies geschieht unter Verwendung sowohl der Randomized-Response-Technik als auch der Unmatched-Count-Technik.
Zur Zeit der Einreichung des Abstracts befindet sich die Untersuchung noch in der Erhebungsphase. Erste Ergebnisse werden unmittelbar nach Abschluss der Datenauswertung (geplant im Oktober 2006) nachgeliefert und in das Abstract eingebaut.
Web Survey Bibliography - General Online Research Conference (GOR) 2007 (37)
- Online Factorial Surveys as an Approach for International Comparative Research; 2007; Berger, R., Burek, M.
- Pure Text vs. HTML in Email Invitations; 2007; Neubarth, W., Kaczmirek, L., Hellwig, O.
- The Usage of Magnitude Estimation Scales in Online Surveys - Results of a Joint Project; 2007; Althoff, S., Dumke, U.
- The Influence of Regulatory Focus and Other Personality Traits on the Participation in Online Surveys...; 2007; Stratmann, C., Verheyen, C.
- "Dirty Politics" Web Experiments on the Effects of Negative Communication Actions ; 2007; Tatzl, G.
- A Comparison of Visual Analog and Graphic Rating Scales ; 2007; Thomas, R. K., Couper, M. P.
- The Best of Intentions: Response Format Effects on Measures of Behavioral lntention ; 2007; Thomas, R. K., Klein, J. D., Behnke, C. S., Terhanian, G.
- New Market Insights by Analysing Public Online Communication ; 2007; Troemel, M.
- Media usage in the age of Web 2.0 ; 2007; Trump, T., Spahlinger, M. P.
- The impact of the duration of affiliation and the intensity of questioning on the willingness of participation...; 2007; Wachenfeld, A.
- From "Innavators" to "Laggards" - Diffusion of Unrestricted Surveys on the Web ; 2007; Wolsing, A., Faas, T.
- Is it all rubbish? Credibility of answers in web surveys ; 2007; Zajac, J., Rakocy, K., Nowak, A.
- Quality of Online Research: Does it Improve Results? ; 2007; Lindemann, M.
- SniperScale: Graphical scaling in data collection and its effect on the response behaviour of participants...; 2007; Luetters, H., Westphal, D., Heublein, F.
- Good intentions are very popular. They can always be used again. On forecasting of product potential...; 2007; Melles, T., Puetzfeld, S.
- testMaker An Open Source Tool for Web-based Aptitude Testing ; 2007; Milbradt, A., Zimmerhofer, A., Hornke, L. F.
- New Access to Information laws in Germany - a big bang for Computer-Assisted Reporting (CAR)? ; 2007; Redelfs, M.
- VASgenerator.net - A Web-Based Tool for Creating Visual Analogue Scales ; 2007; Reips, U. -D., Funke, F.
- Participation Motives of Online Panellists ; 2007; Rodenhausen, T., Kaufmann, G., Hartmann, A.
- Online research praxis: the role of online research at Yahoo! ; 2007; Gonzales, R.
- Reducing social desirability bias through indirect questioning in scena rios: When does it work in online...; 2007; Snijders, C., Matzat, U.
- Is Online Deception Really a Threat to Data Quality in Online Studies? Results from a Review; 2007; Stieger, S.
- Subjective Anonymity in Online-Surveys ; 2007; Strassnig, B.
- B2B Online Research in China ; 2007; Bumann, B.
- Peeping Over Computers The Slovenian Internet Audience Measurement Mix Model ; 2007; Cucin, P., Kropivnik, S., Hocevar, J.
- Can Open-Source Survey Tools be used in Wleb-based Market Research? ; 2007; Frichter, C.
- Dynamic Forms: Online Surveys 2.0 ; 2007; Funke, F., Reips, U. -D.
- Online Research 2.0 » Join the MindVoyage ; 2007; Gadeib, A., Lichter, C.
- Using Change to Improve Navigation in Grid Questions ; 2007; Galesic, M., Tourangeau, R., Couper, M. P., Conrad, F. G.
- The High Hurdie Technique Put to the Test: Do Artificially Increased Loading Times Enhance Data Quality...; 2007; Goeritz, A., Stieger, S.
- A closer look at the effect of recruitment methods on data quality for online panel surveys ; 2007; Irmer, C., Wenzel, O., Peichl, M.
- Sample and Method Effects: A Comparison between Off-line and On-line Collected Data ; 2007; Jarchow, C.
- Documentation of Online Surveys ; 2007; Kaczmirek, L., Neubarth, W., Bandilla, W., Watteler, O.
- Putting Social Psychological lncentives to Work: Motivation and Non-Monetary Incentives in Online Information...; 2007; Antin, J., Cheshire, C.
- The Impact of Screen Size and Background Color on Response in Web Surveys ; 2007; Baker, R. P., Couper, M. P.
- On whom do we rely? Personality traits and nonresponse in an online surve ; 2007; Bipp, T.
- Choice-Based Conjoint Analysis on the Internet: How Complex Should the Tasks Be? ; 2007; Brocke, M.