Web Survey Bibliography
VAS generator (http://www.vasgenerator.net) is presented, a free Web-based tool for generating and customizing Visual Analogue Scales (VAS) for the use in online studies.
VAS is a graphic rating scale, a plain horizontal line that is verbally anchored on each end (e.g. <rarely> vs.<often». Respondents indicate their response (which
may be an attitude, an impression, a judgment, or an opinion etc.) by placing a mark on the line. Methodological advantages of this type of scale include high validity and that very small changes can be detected. VAS are of most value when detecting change with in individuals.
Paper-and-pencil VAS are quite different from computerized versions regarding construction and read out of data. Whereas the construction on paper is very simple (one just has to draw a line), the construction for online surveys can be awkward. Researchers who would like to ere ate a VAS for use on the Internet need to fiddle at least with HTML and JavaScript (or Flash or Java).
Regarding the read out of data the matter stands the very opposite. On paper the measurement of the given rating occurs manually, takes a lot of resources and is prone to errors. Online the read out is automated, fast and exact.
Thus, a tool that would ease the process of constructing computerized VAS is particularly interesting for online studies. VAS generator was built to answer this need.
VAS generator provides two modes for constructing VAS. In the basic mode only the main parameters (Iength and color of the VAS as well as the verbal anchors) can be adjusted to one’s needs. In advanced mode more specific parameters can be customized additionally (number of discrete values, type of marking and width of the VAS).
A preview panel shows the generated scale, where the read out of the submitted data can be tested. Subsequently VAS generator provides handy download of a package that provides everything for implementing the scale in one’s online survey. Data from a study will be reported in the presentation that evaluates the quality of data of scales built with VAS generator.
Der VAS Generator (http://www.vasgenerator.net) wird vorgestellt, ein kostenloses Web-basiertes Werkzeug, mit dem sich VAS individuell und oh ne grof1en Aufwand fUr den Einsatz in Onlinebefragungen erzeugen lassen.
Eine VAS ist eine graphische Ratingskala, eine schlichte horizontale Linie, deren Enden verbal verankert sind (z.B. mit "selten" und "ott" ). Befragte bringen die Starke der Auspragung einer Antwort (z.B. einer Einstellung, eines Eindrucks, eines Urteil oder einer Meinung) zum Ausdruek, indem sie auf der Linie eine Markierung setzen.Methodischer Vorteil dieses Skalentyps ist, abgesehen von hoher Validitat, dass bereits geringe Unterschiede gemessen werden konnen. VAS sind besonders geeignet bei der Messung von Veranderung.
Der VAS Generator wurde entwickelt, um diese LOcke zu fUllen.
Der VAS Generator bietet zwei Modi fUr das ErstelIen von VAS. Im einfachen Modus konnen lediglich die zentralen Parameter (Lange und Farbe der VAS, sowie die verbalen Anker) angepasst werden. Im erweiterten Modus konnen zusatzliche Parameter verandert werden (Anzahl der diskreten Werte, Art der Markierung und Breite der VAS). In einem Vorschaubereich wird die zuvor erstellte VAS angezeigt und das Auslesen der Obermittelten Daten kann OberprOtt werden. Danach konnen al le benotigten Dateien, sowie eine Anleitung fUr den Einbau der generierten VAS in eine Onlinebefragung herunter geladen werden.
Wahrend der Prasentation werden Ergebnisse einer Studie vorgestellt, aus der die Datenqualitat der mit dem VAS Generator erzeugten Skalen ersichtlich wird.
Web Survey Bibliography - Funke, F. (36)
- Slide to ruin data: How slider scales may negatively affect data quality and what to do about it; 2013; Funke, F.
- HTML5 and mobile Web surveys: A Web experiment on new input types; 2013; Funke, F.
- Break-off and attrition in the GIP amongst technologically experienced and inexperienced participants...; 2013; Blom, A. G., Bossert, D., Clark, V., Funke, F., Gebhard, F., Holthausen, A., Krieger, U., Wachenfeld...
- Nonresponse and Nonresponse Bias in a Probability-Based Internet Panel; 2013; Blom, A. G., Bossert, D., Funke, F., Gebhard, F., Holthausen, A., Krieger, U.
- Enhancing Web Surveys With New HTML5 Input Types; 2012; Funke, F.
- Mobile Survey Participation Rates in Commercial Market Research: A Meta-Analysis; 2012; Bosnjak, M., Poggio, T., Becker, K. R., Funke, F., Wachenfeld, A., Fischer, B.
- High potential for mobile Web surveys: Findings from a survey representative for German Internet users...; 2012; Funke, F., Wachenfeld, A.
- Better low-tech than sorry: How technophile questionnaires may affect psychological representativeness...; 2012; Funke, F., Reips, U. -D.
- Why semantic differentials in Web-based research should be made from visual analogue scales and not...; 2012; Funke, F., Reips, U. -D.
- Web-based rating scales: HTML 5 and other innovations; 2011; Funke, F.
- Ignoring the compatibility of online questionnaires may bias the psychological composition of your sample...; 2011; Funke, F.
- Slider Scales Causing Serious Problems With Less Educated Respondents; 2011; Funke, F., Reips, U. -D., Thomas, R. K.
- Explaining more variance with visual analogue scales: A Web experiment; 2011; Funke, F.
- Sliders for the Smart: Type of Rating Scale on the Web Interacts With Educational Level; 2011; Funke, F., Reips, U. -D., Thomas, R. K.
- Internet-Based Measurement With Visual Analogue Scales: An Experimental Investigation; 2010; Funke, F.
- Twisting rating scales in Web surveys: Slider scales versus categorical scales of horizontal versus...; 2009; Funke, F. Reips, U. -D. Thomas, R. K.
- Semantic differentials made from visual analogue scales: Expanding the survey designer's menu; 2009; Funke, F., Reips, U. -D.
- Making small effects observable: Reducing error by using visual analogue scales; 2009; Funke, F., Reips, U. -D.
- Increasing Confidence in Survey Estimates with Visual Analogue Scales; 2009; Funke, F., Reips, U. -D., Thomas, R. K.
- Twisting Rating Scales: Horizontal versus Vertical Visual Analogue Scales versus Categorical Scales...; 2009; Funke, F., Reips, U. -D.
- Yes, VASs can! Increasing the accuracy of survey measurements with computerized visual analogue scales...; 2009; Funke, F., Reips, U. -D.
- Response Formats in Cross-cultural Comparisons in Web-based Surveys; 2009; Thomas, R. K.l, Terhanian, G., Funke, F.
- Results from 6 Independent Web Experiments Comparing Visual Analogue Scales with Categorical Scales; 2009; Funke, F., Reips, U. -D.
- Formatting Error with Visual Analogue Scales in Web Surveys; 2009; Funke, F., Reips, U. -D.
- Assessing Semantic Differentials with Visual Analogue Scales in Web Surveys; 2008; Funke, F., Reips, U. -D.
- Visual Analogue Scales in Cross Cultural Web Surveys ; 2008; Funke, F., Reips, U. -D., Thomas, R. K.
- Interval-level measurement with visual analogue scales in Internet-based research: VAS generator; 2008; Reips, U. -D., Funke, F.,
- Visual Analogue Scales Versus Categorical Scales: Respondent Burden, Cognitive Depth, and Data Quality...; 2008; Funke, F.,Reips, U. -D.
- Improving Data Quality in Web Surveys with Visual Analogue Scales; 2007; Funke, F., Reips, U. -D.
- Using Audio and Video Clips in Web Surveys — Feasibility and Impact on Data Quality; 2007; Fuchs, M., Funke, F.
- Video Web Surveys: Results from field-experimental comparisons with text-based Web surveys; 2007; Fuchs, M., Funke, F.
- Improving Data Quality in Web Surveys with Visual Analogue Scales; 2007; Funke, F., Reips, U. -D.
- VASgenerator.net - A Web-Based Tool for Creating Visual Analogue Scales ; 2007; Reips, U. -D., Funke, F.
- Dynamic Forms: Online Surveys 2.0 ; 2007; Funke, F., Reips, U. -D.
- Visual Analogue Scales: Non-linear Data Categorization by Transformation with Reduced Extremes; 2006; Funke, F., Reips, U. -D.
- Visual analogue scales in online surveys; 2005; Funke, F.