Web Survey Bibliography
Yes-No Grid (YNG) response formats have been found to yield higher self-reported behavior than Multiple Response List (MRL - 'select all that apply') response formats (Thomas and Klein, 2006, Journal of Official Statistics). In this current study, we examined how response formats could affect behavioral intention measurement. 56316 respondents (U.S. 18+) participated in a web-based survey. To assess respondent satisficing, 2 manipulations varied respondent load. Respondents were randomly assigned to complete the experimental section either at the
beginning of the survey or at the end of the survey and we re randomly assigned to either 5 or 10 behaviors out of 20 behaviors (e.g. drinking coffee, attending a religious service, reading a scientific article). As a standard criterion, respondents were asked how frequently they engaged in the assigned behaviors in the past 30 day and then randomly assigned 1 out of 6 possible likelihood response formats (asking if likely to perform the action in the next 30 days):
MLR, YNG, Dichotomous unipolar likelihood (Not likely/Likely), Dichotomous bipolarlikelihood (Unlikely/Likely), 5 category unipolar likelihood, 5 category bipolar likelihood.
Replicating prior work, the YNG response format yielded significantly higher likelihood endorsement frequencies across behaviors than the MRL, regardless of survey position. Extending our findings, the dichotomous likelihood measures also had higher endorsement across behaviors than the MRL. Behaviors presented later in the survey had somewhat lower rates of endorsement as being likely, especially for the MRL, though this effect was observed for all formats. Behaviors presented in a context of 10 behaviors showed somewhat lower likelihood endorsement than the 5 behavior context.
Web Survey Bibliography - General Online Research Conference (GOR) 2007 (37)
- Online Factorial Surveys as an Approach for International Comparative Research; 2007; Berger, R., Burek, M.
- Pure Text vs. HTML in Email Invitations; 2007; Neubarth, W., Kaczmirek, L., Hellwig, O.
- The Usage of Magnitude Estimation Scales in Online Surveys - Results of a Joint Project; 2007; Althoff, S., Dumke, U.
- The Influence of Regulatory Focus and Other Personality Traits on the Participation in Online Surveys...; 2007; Stratmann, C., Verheyen, C.
- "Dirty Politics" Web Experiments on the Effects of Negative Communication Actions ; 2007; Tatzl, G.
- A Comparison of Visual Analog and Graphic Rating Scales ; 2007; Thomas, R. K., Couper, M. P.
- The Best of Intentions: Response Format Effects on Measures of Behavioral lntention ; 2007; Thomas, R. K., Klein, J. D., Behnke, C. S., Terhanian, G.
- New Market Insights by Analysing Public Online Communication ; 2007; Troemel, M.
- Media usage in the age of Web 2.0 ; 2007; Trump, T., Spahlinger, M. P.
- The impact of the duration of affiliation and the intensity of questioning on the willingness of participation...; 2007; Wachenfeld, A.
- From "Innavators" to "Laggards" - Diffusion of Unrestricted Surveys on the Web ; 2007; Wolsing, A., Faas, T.
- Is it all rubbish? Credibility of answers in web surveys ; 2007; Zajac, J., Rakocy, K., Nowak, A.
- Quality of Online Research: Does it Improve Results? ; 2007; Lindemann, M.
- SniperScale: Graphical scaling in data collection and its effect on the response behaviour of participants...; 2007; Luetters, H., Westphal, D., Heublein, F.
- Good intentions are very popular. They can always be used again. On forecasting of product potential...; 2007; Melles, T., Puetzfeld, S.
- testMaker An Open Source Tool for Web-based Aptitude Testing ; 2007; Milbradt, A., Zimmerhofer, A., Hornke, L. F.
- New Access to Information laws in Germany - a big bang for Computer-Assisted Reporting (CAR)? ; 2007; Redelfs, M.
- VASgenerator.net - A Web-Based Tool for Creating Visual Analogue Scales ; 2007; Reips, U. -D., Funke, F.
- Participation Motives of Online Panellists ; 2007; Rodenhausen, T., Kaufmann, G., Hartmann, A.
- Online research praxis: the role of online research at Yahoo! ; 2007; Gonzales, R.
- Reducing social desirability bias through indirect questioning in scena rios: When does it work in online...; 2007; Snijders, C., Matzat, U.
- Is Online Deception Really a Threat to Data Quality in Online Studies? Results from a Review; 2007; Stieger, S.
- Subjective Anonymity in Online-Surveys ; 2007; Strassnig, B.
- B2B Online Research in China ; 2007; Bumann, B.
- Peeping Over Computers The Slovenian Internet Audience Measurement Mix Model ; 2007; Cucin, P., Kropivnik, S., Hocevar, J.
- Can Open-Source Survey Tools be used in Wleb-based Market Research? ; 2007; Frichter, C.
- Dynamic Forms: Online Surveys 2.0 ; 2007; Funke, F., Reips, U. -D.
- Online Research 2.0 » Join the MindVoyage ; 2007; Gadeib, A., Lichter, C.
- Using Change to Improve Navigation in Grid Questions ; 2007; Galesic, M., Tourangeau, R., Couper, M. P., Conrad, F. G.
- The High Hurdie Technique Put to the Test: Do Artificially Increased Loading Times Enhance Data Quality...; 2007; Goeritz, A., Stieger, S.
- A closer look at the effect of recruitment methods on data quality for online panel surveys ; 2007; Irmer, C., Wenzel, O., Peichl, M.
- Sample and Method Effects: A Comparison between Off-line and On-line Collected Data ; 2007; Jarchow, C.
- Documentation of Online Surveys ; 2007; Kaczmirek, L., Neubarth, W., Bandilla, W., Watteler, O.
- Putting Social Psychological lncentives to Work: Motivation and Non-Monetary Incentives in Online Information...; 2007; Antin, J., Cheshire, C.
- The Impact of Screen Size and Background Color on Response in Web Surveys ; 2007; Baker, R. P., Couper, M. P.
- On whom do we rely? Personality traits and nonresponse in an online surve ; 2007; Bipp, T.
- Choice-Based Conjoint Analysis on the Internet: How Complex Should the Tasks Be? ; 2007; Brocke, M.