Web Survey Bibliography
Virtual communities and weblogs are very popular. The amount of information exchanged in such forums is enormous. VICO Research & Consulting has deveIoped a method and software to analyse virtual communities and weblogs that discuss consumer experiences of dealing with businesses. Such information might include consumer experiences/perceptions of various products, services, brands and competitors. Information of this nature can be a vital source of intelligence marketers in particular in terms of developing product, market and/or competitive strategies. Much of this data however goes unnoticed by companies. More and more companies are wakening up to the value of such information. As yet however a framework for analyzing and/ormaking sense of such a vast amount of data is not available. The challenge that lies ahead for information specialists / intelligence agents is to "do something with the data", to turn it into something of value that can be used to shape company policies I strategies. We will describe a marketing research method that uses public online communication of consumers as data basis. Using specialised software it is able to generale qualitative and quantitative insights into consumer communication.
Virtuelle Communities und Blogs sind in den letzten Jahren sehr popular geworden. Die Menge an Informationen, die in solchen Foren ausgetauscht wird, ist sehr hoch. VICO Research & Consulting hat eine Methode und Software entwickelt, mit der es moeglich ist, Virtuelle Communities und Blogs zu analysieren, in denen sich Konsumenten uber Konsumerlebnisse austauschen. Hierbei handelt es sich um Kommunikation bezuglich Erfahrungen und Einstellungen zu Produkten, Dienstleistungen, Marken und Wettbewerbern. Viele Unternehmen berucksichtigen momentan diese Informationen nicht. Dabei sind sie eine naturalistische und unverfalschte Quelle fuer Produktentwicklung, Marketingmassnahmen und Strategie.
Bisher sind kaum geeignete Verfahren bekannt, um diese Informationen fuer Unternehmen aufzubereiten. Die Herausforderung liegt darin diese Daten in etwas Nutzbares zu transformieren.
Der Referent wird eine von VICO Research & Consulting entwickelte softwaregestotzte Marktforschungsmethode vorstellen, die die oeffentliche Online-Konsumenten-Kommunikation als Datenbasis verwendet. Durch die Nutzung von spezialisierter Software ist es maglich, qualitative und quantitative Einsichten in die Konsumenten-Kommunikation zu erzeugen. Neben einer Vorstellung der Methodik wird der Fokus auf den Erkenntnissen liegen, die aus der Kommunikation generiert werden kannen. Hierbei handelt es sich primar in Einblicke in das Konsumentenverhalten und Marktprozesse.
Web Survey Bibliography - Social networks (118)
- Sampling, Channels, and Contact Strategies in Internet Survey; 2013; Macrì, E., Tessitore, C.
- Internet-Based Recruitment to a Depression Prevention Intervention: Lessons From the Mood Memos Study...; 2013; Morgan, A. J., Jorm, A. F., Mackinnon, A. J.
- Sampling online communities: using triplets as basis for a (semi-) automated hyperlink web crawler.; 2013; Veny, Y.
- Use of a Social Networking Web Site for Recruiting Canadian Youth for Medical Research; 2013; Chu, J. L., Snider, C. E.
- 'Ready to complete the survey on Facebook': Web 2.0 as a research tool in business studies; 2013; Gregori, A., Baltar, F.
- Surveying “difficult-to-sample” backpackers through Facebook? Employing a mixed-mode dual...; 2013; Morris Paris, C.
- The integration of facebook into class management: an exploratory study; 2012; Chou, P. N.
- Metering mobile usage. Insights from global Arbitron mobile trends panel; 2012; Verkasalo, H.
- Social media as a data collection tool: the impact of Facebook in behavioural research; 2012; Zoppos, E.
- Snowball Sampling in Online Social Networks; 2012; Raissi, M., Ackland, R.
- The Use of Facebook as a Locating and Contacting Tool; 2012; McCarthy, T.
- Efficacy of a health-related Facebook social network site on health-seeking behaviors; 2012; Woolley, P., Peterson, M.
- Use of Web 2.0 to Recruit Australian Gay Men to an Online HIV/AIDS Survey; 2012; Theriault, N., Bi, P., Hiller, J. E., Nor, M.
- The use of new technologies on the British Birth Cohort Studies; 2012; Calderwood, L.
- Reliable Online Social Network Data Collection; 2012; Abdesslem, F. B., Parris, I., Henderson, T.
- Statisticians don’t like non-probability; 2012; Murphy, J.
- Comments on Using Facebook as a Sampling Frame for Surveys; 2012; Peytchev, A.
- Diasporas on the web: new networks, new methodologies; 2012; Crush, J., Eberhardt, C., Caesar, M., Chikanda, A., Pendleton, W., Hill, A.
- Not by the Book: Facebook as a Sampling Frame; 2012; Brickman Bhutta, C.
- Research design for studying online communities with web surveys; 2012; Petrovcic, A., Petric, G., Lozar Manfreda, K.
- Comfortable in the new medium: How online qual can benefit from our share-happy culture ; 2012; Rubenstein, P.
- The Effectiveness of Survey Recruitment Methods in Second Life; 2012; Dean, E., Cook, S., Murphy, J., Keating, M.
- Update Your Status Lately? – Then Why Not Respond to Our Survey!; 2012; Borie-Holtz, D.
- The Effect of Mode on Participant Responses to Qualitative Research in Virtual Worlds; 2012; Dipko, S., Billington, C., Brick, P. D.
- Opening Up Online: Social Networking and Online Survey Response Behaviors; 2012; Turner, S., Lackey, M., Irwin, N.
- Viability of Using Facebook to Increase Response Rates in an ABS Survey; 2012; Ruggiere, P., Sams, A., Niermann, A., Romero, E.
- Can Social Media Research replace traditional research methods?; 2012; Faber, T., Einhorn, M., Hofmann, O., Loeffler, M.
- Building online communities; 2011; Mlačić, B., Milas, G., Mikloušić, I.
- 2nd WEBDATANET Meeting Amsterdam . Global Data Collecting ; 2011; van Beveren, I.
- Panel Recruitment via Facebook; 2011; Toepoel, V.
- New data sources for statistics: Experiences at Statistics Netherlands; 2011; Daas, P., ten Bosch, O., de Blois, C., Hoekstra, R., Roos, M.
- The Battle For Business Data: New Technologies Critical To Researchers' Arsenal; 2011; Anderson, J.
- Optimum Blending of Panels and Social Network Respondents; 2011; Gittelman, S. H., Portner, A.
- Seeking the right blend: Part II: What happens when you mix panel respondents and social network respondents...; 2011; Gittelman, S. H., Portner, A.
- Seeking the right blend: Part I: What happens when you mix panel respondents and social network respondents...; 2011; Gittelman, S. H., Portner, A.
- Web Survey Process within the Concept of eSocial Sciences; 2011; Vehovar, V.
- LinkedIn and Facebook in Belgium: The Influences and Biases of Social Network Sites in Recruitment and...; 2011; Caers, R., Castelyns, V.
- Researching Personal Information on the Public Web - Methods and Ethics; 2011; Wilkinson, D., Thelwall, M.
- A course is a course is a course: Factor invariance in student evaluation of online, blended and face...; 2011; Dziuban, C. D., Moskal, P.
- Twitter mood predicts the stock market.; 2011; Bollen, J., Mao, H., Zeng, X.-J.
- Using Facebook to Locate Sample Members; 2011; Rhodes, B. B., Marks, E. L.
- The power of qualitative research in the era of social media; 2011; Branthwaite, A., Patterson, S.
- Internet & Learning: A Decade of Transformation in Learning Practices; 2011; Haythornthwaite, C., Andrews, R., Jones, C., de Castell, S., Goodfellow, R., Jewitt, C., Barton, D.
- Social Science Research Methods in Internet Time; 2011; Karpf, D. A.
- Current state of social media use for survey research; 2011; Hill, C. A., Dean, E.
- Examining Response Rates and Patterns in a Multimode Experiment: A Study of Department Chairs/Heads...; 2011; Foster, K. N., Gaughan, M.
- Response Quantity, Response Quality, and Costs of Building an Online Panel via Social Contacts.; 2011; Toepoel, V.
- Mobile Experience Sampling: Reaching the Parts of Facebook Other Methods Cannot Reach; 2010; Abdesslem, F. B., Parris, I., Henderson, T.
- Walking in Facebook: A Case Study of Unbiased Sampling of OSNs; 2010; Gjoka, M., Kurant, M., Butts, C. T., Markopoulou, A.
- Social Networking Sites: Evaluating and Investigating their use in Academic Research; 2010; Redmond, F.