Web Survey Bibliography
The article discusses the Internet is growing rapidly when it comes to marketing research. This is represented by the members of the American Survey Research Organizations (CASRO) Council. One-third of the 165 member listed in the CASRO Web site membership have their own Web sites and 86 percent of the members offer Internet-based datacollection. Because the market researchers continually seek data collection methods that are cheap, fast, and unbiased, any analysis of the alternative methods must cover several dimensions. The early researchers suggested three dimensions: validity, reliability, and practicality.
Four methods of collecting survey data are compared and it is revealed that newer methods have significant but not overwhelming advantages over older methods, such as mail. While conventional mail and fax continue to garner slightly higher response rates than e-mail and Web forms, they are of course slower and more expensive. Unlike most earlier studies on this issue, fixed and variable costs of the methods were looked at and an argument was made that for an increasing proportion of the North American population, the cost and convenience advantages of the newer methods can often make up for lower response rates and inaccurate e-mail addresses.
Web Survey Bibliography - Marketing Research (34)
- Firefly Online Surveys: A fully featured tool for Web surveys and forums; 2012; Deal, K.
- Apples and oranges: does a web survey produce similar results to social media tracking?; 2011; Bourque, C., Hobbs, R., Hilaire, D. S.
- The Perils of Online Surveys; 2011; McCullough, P. R.
- Bring Your Survey Design Out of the Dark Ages; 2010; McCullough, P. R.
- Growing Pains; 2010; Trimarchi, E., Gittelmam, S. H.
- Be mindful of cellphone interviews; 2009; Anonymous
- What's Really Important?; 2008; Grapentine, T., Teas, K. R.
- Top concerns for our industry; 2008; Grapentine, T.
- The Consumer Panel Reinvented; 2007; Fielding, M.
- Data Preservation; 2007; Wyner, G. A.
- Surveying Landscape; 2005; Deal, K.
- Actions speak louder than surveys; 2004; Grapentine, T.
- Do-It-Yourself Internet Surveys; 2003; Deal, K.
- Cybersurveys come of age; 2003; Ray, N. M., Tabor, S. W.
- Get your conjoint online, in several flavors; 2002; Deal, K.
- Think before you dial; 2002; Gillin, D. L.
- Calling all customers; 2002; Long, J., Whinston, A. B., Tomak, K.
- Can we trust the data of online research?; 2001; Miller, T. W.
- Split-questionnaire designs: A new tool in survey design and panel management; 2001; Vriens, M., Wedel, M., Sandor, Z.
- What's ahead on the Internet; 2001; Grossnickle, C., Raskin, O.
- Are Internet Panels Creating Professional Respondents? A Study of Panel Effects.; 2001; Dennis, J. M.
- Using Internet polling to forecast the 2000 elections; 2001; Terhanian, G., Taylor, H., Bremer, J., Overmeyer, C., Siegel, J.W.
- Life (on the Internet) imitates research; 2000; Wyner, G. A.
- Banner-advertised Web surveys; 2000; Tuten, T. L., Bosnjak, M., Bandilla, W.
- E-mail and snail mail face off in rematch; 2000; Elfrink, J., Vazzana, G., Bachmann, D. P.
- Pro abd Con; 1999; Kulp, D., Hunter, R.
- Pro and con: Internet interviewing; 1999; Anonymous
- Cyber Research: The Impact of the Internet on Data Collection; 1998; Weible, R., Wallace, J.
- FAQs on Online research; 1998; Bowers, D. K.
- The new research tool; 1998; Bowers, D. K.
- Net? Not yet; 1996; Gjestland, L.
- Tracking the Progress of E-mail Versus Snail-Mail; 1996; Bachmann, D. P., Elfrink, J., Vazzana, G.
- E-Mail Surveys: Potentials and Pitfalls; 1995; Oppermann, M.
- Electronic Mail Versus Mail Survey Response Rates; 1994; Schuldt, B. A., Totten, J. W.