Web Survey Bibliography
The article discusses the Internet is growing rapidly when it comes to marketing research. This is represented by the members of the American Survey Research Organizations (CASRO) Council. One-third of the 165 member listed in the CASRO Web site membership have their own Web sites and 86 percent of the members offer Internet-based datacollection. Because the market researchers continually seek data collection methods that are cheap, fast, and unbiased, any analysis of the alternative methods must cover several dimensions. The early researchers suggested three dimensions: validity, reliability, and practicality.
Four methods of collecting survey data are compared and it is revealed that newer methods have significant but not overwhelming advantages over older methods, such as mail. While conventional mail and fax continue to garner slightly higher response rates than e-mail and Web forms, they are of course slower and more expensive. Unlike most earlier studies on this issue, fixed and variable costs of the methods were looked at and an argument was made that for an increasing proportion of the North American population, the cost and convenience advantages of the newer methods can often make up for lower response rates and inaccurate e-mail addresses.
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Web survey bibliography - 1998 (32)
- Exploring Data Collection by the Internet ; 1998; Wings, H., Snijkers, G.
- Essential bookmarks: Start your Web research with these 10 sites; 1998; Frost, M.
- Web research: 10 steps to find what you need; 1998; McCune, J. M.
- The political relevance of political trust; 1998; Hetherington, M. J.
- Human centered measures of success in web site design; 1998; Kirakowski, J., Claridge, N., Whitehand, R.
- Formal features of rating scales and their interpretation of question meaning; 1998; Schwarz, N., Grayson, C. E., Knauper, B.
- Collecting sensitive information with different modes of data collection; 1998; Couper, M. P., Tourangeau, R., Smith, T. W.
- Internet v Sloveniji - Projekt RIS 1996-1998.; 1998; Vehovar, V.
- Web-based market research ushers in new age.; 1998; McCullough, D.
- Comparing the response rate, response speed and response quality of two methods of sending questionnaires...; 1998; Tse, A. C. B.
- Tutorial: PERL, a psychologically efficient reformatting language; 1998; Schwartz, A.
- Cyber Research: The Impact of the Internet on Data Collection; 1998; Weible, R., Wallace, J.
- Online research: playing to the Web's strengths; 1998; Yoffie, A. J.
- A case study of an on-line auction for the World Wide Web; 1998; Tjostheim, I., Eide, J.-O.
- Leverage the Web's research capabilities; 1998; Mosley-Matchett, J. D.
- Presidential address: Survey and market research confront their futures on the World Wide Web; 1998; Beniger, J. R.
- The making of a personality inventory: Help from the WWW; 1998; Pasveer, K. A., Ellard, J. H.
- Creating Surveys for the World Wide Web; 1998; Gould, E., Gurevich, M., Pagerey, P. D.
- High-Tech Surveys Have Arrived. A Review of Software for Interviewing on the World Wide Web and with...; 1998; Struhl, S., Kuever, C.
- Social Science: Technology, Experimentation, and the Quality of Survey Data; 1998; Bloom, D. E.
- The Newest Mousetrap: What Does it Catch? Internet versus Telephone Data Collection: A Case Study; 1998; Gates, R., Helton, A. S.
- The History and Development of Computer Assisted Survey Information Collection Methods; 1998; Couper, M. P., Nicholls II, W. L.
- Using the Internet to survey patients with diabetes; 1998; Crownover, A. J.
- The 10 commandments of electronic market research; 1998; Buchwald, J.
- Internet focus groups are not focus groups - so don't call them that; 1998; Greenbaum, T.
- Conducting Surveys Over the World Wide Web; 1998; Gould, E., Gurevich, M., Pagerey, P. D.
- The top 10 FAQs about on-line research; 1998; MacElroy, B.
- Development of a Standard E-Mail Methodology: Results of an Experiment; 1998; Schaefer, D. R., Dillman, D. A.
- Using Internet/intranet web pages to collect organizational research data; 1998; Stanton, J. M., Rogelberg, S. G.
- Market research on the web; 1998; McCullough, D.
- What constitutes adoption of the Web: A methodological problem in assessing adoption of the World Wide...; 1998; Abels, E. G., White, M. D., Gordon-Murnane, L.
- Conducting full-profile conjoint analysis over the Internet; 1998; Orme, B., King, C.