Web Survey Bibliography
This presentation reviews a number of studies that have examined visual, interactive tasks in online surveys in comparison to other verbal, and less interactive, alternatives. In many cases, while the respondents enjoyed doing these tasks, they took longer to complete the task. The visual, interactive tasks rarely led to different results and we found little evidence that they boosted validity in any meaningful way. Visual, interactive tasks are one useful adjunct to make surveys more engaging, but must be used judiciously.
ESOMAR Congress 2007 (abstract)
Web survey bibliography - Bremer, J. (11)
- Data Quality Standards in Mixed Mode Surveys; 2015; Bremer, J.; Barbulescu, M.; Bennett, J.
- Thinking Differently About How to Select Respondents for Surveys; 2012; Terhanian, G., Bremer, J.
- A Smarter Way to Select Respondents for Surveys; 2012; Terhanian, G., Bremer, J.
- I Got a Feeling: Comparison of Feeling Thermometers with Verbally Labeled Scales in Attitude Measurement...; 2012; Thomas, R. K., Bremer, J.
- How Likely?: Comparisons of Behavioral Intention Measurement Validity; 2012; Bremer, J., Thomas, R. K.
- Propensity Score Matching to Correct Telephone Surveys for Cell Phone Nonresponse; 2009; Bremer, J.
- Truth in measurement: Comparing Web Based interviewing Techniques; 2007; Couper, M. P., Terhanian, G., Bremer, J., Thomas, R. K.
- Generalizability Issues in Internet-Based Survey Research: Implications for the Internet Addiction Controversy...; 2002; Bremer, J.
- The record of internet-based opinion polls in predicting the results of 72 races in the November 2000...; 2001; Taylor, H., Bremer, J., Overmeyer, C., Siegel, J. W., Terhanian, G.
- Using Internet polling to forecast the 2000 elections; 2001; Terhanian, G., Taylor, H., Bremer, J., Overmeyer, C., Siegel, J. W.
- Update on the Internet Usage Survey; 1997; Bremer, J.