Web Survey Bibliography
Title Emerging Technology And The Implications For Online Market Research
Author Hodson, M.
Year 2001
Access date 24.05.2004
Abstract It is predicted that by 2011 terrestrial analogue television will no longer exist. Digital terrestrial and satellite services will be the television options. This session will discuss the future of interactive TV (iTV) and the implications of this technology for consumers and, of course, market research professionals. · What is iTV? · Converting non-subscribers to subscribers of iTV · Convergence of iTV and PC - broadband capabilities and the implications that will have on consumers · How will this new technology impact upon market research? · In theory, market researchers will be able to access all members of society, but how far away is a reasonable penetration level and who will you have to pay to access subscribers?
Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
