Web Survey Bibliography
It's a convention within the social science to handle 5-point or 7-point scales as if they are interval scales. Indeed, everybody knows that this is wrong, but the convention is necessary for the usage of statistical analysis.
One idea to solve this problem is the use of individual scales, better known as Magnitude Estimation Scales (MES). This idea is not new; it's due to the fundamental research of the US-psychologist S.S. Stevens.
MES never established within market research though this method is more selective than others.
Is it possible to integrated MES within an online survey?
The authors carried out an online employee survey at Lufthansa Technik by using MES for the test about the intranet presence of the Marketing and Sales Department.
They present the results in comparison to a test design using a 7-point scale.
Interested person receive a handout of the presentation at the topcom booth (MML Mediencampus, Foyer 2nd floor) and could see a live demonstration of the method as well.
Es ist eine sozialwissenschaftliche Konvention 5er- oder 7er Skalen wie Intervallskalen zu handhaben. Jeder weiß, dass dies falsch ist, aber ansonsten ließen sich selbst einfach statistische Analysen wie die Mittelwertsberechnung nicht durchführen.
Eine Idee zur Lösung des Problems ist der Einsatz "individueller Skalen", besser bekannt unter dem Stichwort Magnitude Estimation Scaling (MES). Diese Idee ist nicht neu, sie geht auf die grundlegenden Arbeiten des US-Psychologen S.S. Stevens zurück.
Auch wenn diese Methode sehr trennscharf ist, so konnte sie sich in der Marktforschung wegen seiner Komplexität nie durchsetzen.
Die Autoren haben eine Online-Mitarbeiterbefragung bei der Lufthansa Technik mit Hilfe der MES-Methode durchgeführt. Dabei ging es um die Beurteilung der Intranetpräsenz der Hauptabteilung Marketing & Sales.
Die Ergebnisse werden im Vergleich zu einem Testdesign mit 7er-Skala vorgestellt.
Interessenten erhalten ein Handout am Messestand der topcom (MML Mediencampus, Foyer 2. Stock) und können sich dort auch eine Online-Demonstration der Studie ansehen.
German Online Research Conference (GOR) 2007 (abstract)
Web Survey Bibliography - 2007 (365)
- Global market research 2007; 2007
- Estimation of the effects of measurement characteristics on the quality of survey questions; 2007; Saris, W. E., Gallhofer, I.
- Estimating frequencies of emotions and actions: A Web-based diary study; 2007; Brown, N. R. et al.
- Equivalence of electronic and off-line measures; 2007; Roberts, L. D.
- Electronic vs. conventional surveys; 2007; Dixon, R., Turner, R.
- Electronic data collection methods; 2007; Singh, M., Burgess, S.
- Bad samples; 2007
- Dual-mode electronic survey lessons and experiences; 2007; Lang, M.
- Does mode matter for modeling political choice? Evidence from the 2005 British Election Study; 2007; Sanders, D., Clarke, H. D., Stewart, M. C., Whiteley, P.
- Developments in electronic survey design for establishment surveys; 2007; O'Neill, G.
- Design and development of an electronic survey system; 2007; Aaron, B., Desai, S.
- Counterfactuals and causal inference: Methods and principles for social research; 2007; Morgan, S. L., Winship, C.
- Catch me if you can; 2007; Knapton, K., Garlick, R.
- Can I use a panel? Panel conditioning and attrition bias in panel surveys; 2007; Das, M., Toepoel, V., van Soest, A.
- Burke panel quality R&D Summary; 2007; Miller, J.
- A study of panel member attrition in the Gallup Panel; 2007; Sayles, H., Arens, Z.
- A guide to understanding Internet measurement alternatives; 2007
- A divergence-weighted independence graph for finite population surveys; 2007; Whittaker, J., Kao, C.
- A comparison of forced-choice and mark-all-that-apply formats for gathering information on health insurance...; 2007; Ericson, L., Nelson, C. T.
- Internet research ethics; 2007; Ess, C.
- Nonresponse Bias in Two Methods of Panel Recruitment ; 2007; DiSogra, C., Slotwiner, D., Clinton, S., Chan, E., Hendarwan, E., & Zheng, W.
- The 2007 Confirmit Annual Market Research Software Survey; 2007; Macer, T.; Wilson, Sheila
- The benefits of Facebook “friends:” Social capital and college students' use of online...; 2007; Ellison, N. B., Steinfield, C., Lampe, C.
- Trust and privacy concern within social networking sites: A comparison of Facebook and MySpace ; 2007; Dwyer, R., Passerini , K., Hiltz, S. R.
- Knitting Patterns: for interview and analysis; 2007; Jenkins, S.
- Case Study: Evolution of Web Interview Capabilities in a Large Commercial Setting; 2007; Cohen, A.
- Surveys and Technology – Polishing the Crystal Ball; 2007; Neffendorf, H.
- Choosing Web Surveys: mode choices among Youth Cohort Study respondents; 2007; Wardle, H., Robinson, C.
- Using Chat Tools to Perform Evaluation Interviews Eve-Marie Larsen; 2007; Larsen, E.-M.
- Privacy, Trust and Self-Disclosure to Web-Based Surveys; 2007; Joinson, A. N., Paine, C., Buchanan, T., Reips, U. -D.
- The Effect of Reminder Intervals on Response Rates for Web Surveys; 2007; Lemon, J. S.
- Watch What I Do! - Using graphical input controls in web surveys; 2007; Stanley, N., Jenkins, S.
- A new era of Market Research – Real-Time Sampling™ (RTS); 2007; Davis, H.
- Exploring the Practicalities of Developing Web 2.0 Applications in Online Research; 2007; Mills, J., Davies, G., Johnson, A. J.
- Survey Research in a Wireless World; 2007; Pazurik, A., Cameron, M. R.
- Whither the Web: Web 2.0 and the Changing World of Web Surveys; 2007; Couper, M. P.
- Internet-based survey design for university web sites : a case study of a Thai university ; 2007; Vate-U-Lan, P.
- Visualizing Personal Networks: Working with Participant-aided Sociograms; 2007; Hogan, B., Carrasco, J. A., Wellman, B.
- Online research ethics; 2007; Madge, C.
- Crypto law survey; 2007; Koops, B. -J.
- Crypto law survey; 2007; Koops, B. -J.
- Response time measurement in the lab and on the Web: A comparison; 2007; Galesic, M., Reips, U. -D., Kaczmirek, L., Czienskowski, U., Liske, N., von Oertzen , T.
- Multidimensionale Skalierung in der Marktforschung: Möglichkeiten und Grenzen; 2007; Ryf, S.
- Context effects in Internet Surveys: New issues and evidence; 2007; D. Dillman, D. A., Christian, L. M., Smith, A.Smyth, J. D.
- Technical considerations when implementing online research; 2007; Schmidt, W. C.
- Psychological Research on the Internet; 2007; Krantz, J. H.
- 'Going beyond the fence': Using projective techniques as survey tools to meet the challenges...; 2007; Bond, D., Ramsey, E.
- Low-Cost, Hosted Online Surveys Open up Opportunities for Businesses to Quickly Gain Insights Into and...; 2007; Ramstetter Wenzel, A.
- An Internet-Based Stated Choices Household Survey for Alternative Fuelled Vehicles ; 2007; Potoglou, D., Kanaroglou, P. S.
- No Increase in Response Rate by Adding a Web Response Option to a Postal Population Survey: A Randomized...; 2007; Brøgger, J., Nystad, W., Cappelen, I., Bakke, P.